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FDJ Invests in Social Network Strategy

Thursday February 13,2014 :  FDJ INVESTS IN SOCIAL NETWORK STRATEGY
 
Meets its customers where they are most engaged
 
Française des Jeux  will accelerate its digital presence in an expansion to its existing relationship with social networking site Facebook.
 
FDJ said the success of its "My Million" launch campaign on Facebook which reached 13.4 million French citizens in less than 24 hours had prompted it to strengthen its collaboration with Facebook.
 
"These promising results have demonstrated the potential of Facebook to reach customers and provide the company with exceptional coverage, effective advertising solutions and sophisticated and precise targeting," said a FDJ spokesperson.
 
The initiative is expected to further strengthen the relationship between the company and its players through a "relational" approach while substantially increasing its digital presence, a strong element of its short and long-term marketing and sales strategy.   The objective of the strategy is to increase online sales to Euro 1 Billion by 2018 (2013: Euro 410 million).
 
Under the terms of the agreement, Facebook will specifically mobilise its marketing, sales and creative resources to maximise FDJ's brand presence on the platform.
 
"This agreement illustrates the ambition of FDJ to adapt to the changing needs of its customers and strengthen its presence in the digital medial through strong partnerships," commented Patrick Buffard, Deputy Director General of FDJ.  "We want to communicate with the French where they are most engaged. We know that Facebook has the ability and the tools to effectively reach the largest number of people."

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Gambling News :

IGT Continues Partnership with Coljuegos EICE - IGT will continue its 16-year partnership with Colombian administrative gaming authority Coljuegos EICE following a public procurement process for a five-year private operator contract to run the draw-based online lottery game Baloto.

Magic Spells SLot Launches - The penny slots’ Wild symbol is a bubbling cauldron which is an Expanded Wild that can cover up to four positions for multiple winning combinations.

Mega Moolah progressive jackpot slot was hit for Euro 6,078,249.33 - Identified as N.C., the player was a novice who signed up to the online casino on a new customer bonus offering 100 chances to become a millionaire for Euro 5.

Lightning Box Games in Deal With Everi Games - Australian slot developer, Lightning Box Games, has entered into a distribution deal with electronic gaming content provider, Everi Games, for a selection of its proprietary slot content.

Storspiller HighRoller Casino Launches - Storspiller.com is targeted at “high rollers” within Kindred’s total registered customer base who play for GBP 200 or more per month.

Another Attempt to Acquire Tatts - The surprise A$8.4 billion bid for Tatts late last year by the Pacific Consortium caused some consternation in the Tabcorp and Tatts boards, which were in merger talks but these concerns faded following Tatts rebuff of the consortium's offer

US Supreme Court Interested in NJ SportsBetting Case - The US Supreme Court, which is for the second year mulling whether to hear New Jersey's case for wider legalized sports betting in the United States ) has showed some interest in the case.

Ladbrokes Trading Update - The Ladbrokes Coral plc online and land gambling group has released a trading statement for the unaudited year to 31 December 2016, reporting:

Leovegas Player Wins a BMW X4 - A 23-year-old Southampton University student identified only as Leo has won a GBP 50,000 BMW X4 sports saloon car playing NetEnt's Live Casino Roulette on the Leo Vegas mobile gambling,site.

New Survey on Europe Online Gambling Regulations - The companies delivered their conclusions, which include both EU and European Economic Area technical regulations, this week.

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