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FDJ Invests in Social Network Strategy

Thursday February 13,2014 :  FDJ INVESTS IN SOCIAL NETWORK STRATEGY
 
Meets its customers where they are most engaged
 
Française des Jeux  will accelerate its digital presence in an expansion to its existing relationship with social networking site Facebook.
 
FDJ said the success of its "My Million" launch campaign on Facebook which reached 13.4 million French citizens in less than 24 hours had prompted it to strengthen its collaboration with Facebook.
 
"These promising results have demonstrated the potential of Facebook to reach customers and provide the company with exceptional coverage, effective advertising solutions and sophisticated and precise targeting," said a FDJ spokesperson.
 
The initiative is expected to further strengthen the relationship between the company and its players through a "relational" approach while substantially increasing its digital presence, a strong element of its short and long-term marketing and sales strategy.   The objective of the strategy is to increase online sales to Euro 1 Billion by 2018 (2013: Euro 410 million).
 
Under the terms of the agreement, Facebook will specifically mobilise its marketing, sales and creative resources to maximise FDJ's brand presence on the platform.
 
"This agreement illustrates the ambition of FDJ to adapt to the changing needs of its customers and strengthen its presence in the digital medial through strong partnerships," commented Patrick Buffard, Deputy Director General of FDJ.  "We want to communicate with the French where they are most engaged. We know that Facebook has the ability and the tools to effectively reach the largest number of people."



Gambling News :

NHL Odds: Toronto Maple Leafs vs. Washington Capitals on Tuesday - Auston Matthews and the Toronto Maple Leafs touch down in DC this Tuesday (7 PM ET on TSN) as one of the hottest teams in the NHL. They've tallied a ridiculous 26 goals through only five games played; that's more than five goals scored per game on average. They'll be up against an equally potent Washington Capitals team.

Pro League Reveals Sportradar Contract Details - The partnership between the PLC and Sportradar aims to provide a high-quality level of service to all Arabian Gulf League stakeholders in addition to making verified official data about players performances available to coaching and scouting staff and supplying match information to media outlets.

NFL Odds: Steelers Visit Undefeated Chiefs #TNF - The Kansas City Chiefs (5-0 SU and ATS) have been flawless as an NFL pick thus far. Their chances of remaining undefeated in Week 6 look good; after opening at –4.5, Kansas City is a 5-point home chalk for Sunday’s game against the Pittsburgh Steelers (3-2 SU, 2-3 ATS), beginning at 4:25 PM ET on CBS.

Mega Moolah strikes again - The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, this time awarding a £1,448,116.31 pay day.

2 New Slots For Microgaming Casinos - David Reynolds, Games Publisher at Microgaming, comments: “On top of our branded title game Halloween, we’re delivering two more slots this October, each bringing exciting features and a different theme.

MLS Odds: Red Bulls vs. Whitecaps - The New York Red Bulls (12W, 12L, 7T) haven’t won a match since August 15, but they’re –165 favorites this Saturday against the visiting Vancouver Whitecaps (15W, 10L, 6T), beginning at 5 PM ET. Vancouver is a +475 underdog with the draw priced at +285.

Velka Pardubicka On RacingUK - Felix de Giles flies the British flag in Sunday’s Velka Pardubicka

Mega Moolah Jackpot Hits on 9/27/2017 - Another millionaire made on Microgaming’s Mega Moolah; 5th largest Microgaming payout

Simon Jones is crowned the Greatest Poker Player in the Universe - A €10,000 leaderboard tracked player progress throughout the series to determine who the Greatest Poker Player in the Universe was. Professional poker player/sports psychology lecturer, Simon Jones, took the crown with a €5,000 cash bonus and trophy to prove it.

MLB Odds: Yankees Favored in AL Wild Card Game - After a strong regular season, the New York Yankees (91-71, –1.00 betting units) opened as –235 home favourites for Tuesday’s AL Wild Card Game against the Minnesota Twins (85-77, +11.48 units). First pitch is at 8 PM ET on ESPN.

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