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FDJ Invests in Social Network Strategy

Thursday February 13,2014 :  FDJ INVESTS IN SOCIAL NETWORK STRATEGY
 
Meets its customers where they are most engaged
 
Française des Jeux  will accelerate its digital presence in an expansion to its existing relationship with social networking site Facebook.
 
FDJ said the success of its "My Million" launch campaign on Facebook which reached 13.4 million French citizens in less than 24 hours had prompted it to strengthen its collaboration with Facebook.
 
"These promising results have demonstrated the potential of Facebook to reach customers and provide the company with exceptional coverage, effective advertising solutions and sophisticated and precise targeting," said a FDJ spokesperson.
 
The initiative is expected to further strengthen the relationship between the company and its players through a "relational" approach while substantially increasing its digital presence, a strong element of its short and long-term marketing and sales strategy.   The objective of the strategy is to increase online sales to Euro 1 Billion by 2018 (2013: Euro 410 million).
 
Under the terms of the agreement, Facebook will specifically mobilise its marketing, sales and creative resources to maximise FDJ's brand presence on the platform.
 
"This agreement illustrates the ambition of FDJ to adapt to the changing needs of its customers and strengthen its presence in the digital medial through strong partnerships," commented Patrick Buffard, Deputy Director General of FDJ.  "We want to communicate with the French where they are most engaged. We know that Facebook has the ability and the tools to effectively reach the largest number of people."



Gambling News :

US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

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