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FDJ Invests in Social Network Strategy
Thursday February 13,2014 : FDJ INVESTS IN SOCIAL NETWORK STRATEGY
Meets its customers where they are most engaged
Française des Jeux will accelerate its digital presence in an expansion to its existing relationship with social networking site Facebook.
FDJ said the success of its "My Million" launch campaign on Facebook which reached 13.4 million French citizens in less than 24 hours had prompted it to strengthen its collaboration with Facebook.
"These promising results have demonstrated the potential of Facebook to reach customers and provide the company with exceptional coverage, effective advertising solutions and sophisticated and precise targeting," said a FDJ spokesperson.
The initiative is expected to further strengthen the relationship between the company and its players through a "relational" approach while substantially increasing its digital presence, a strong element of its short and long-term marketing and sales strategy. The objective of the strategy is to increase online sales to Euro 1 Billion by 2018 (2013: Euro 410 million).
Under the terms of the agreement, Facebook will specifically mobilise its marketing, sales and creative resources to maximise FDJ's brand presence on the platform.
"This agreement illustrates the ambition of FDJ to adapt to the changing needs of its customers and strengthen its presence in the digital medial through strong partnerships," commented Patrick Buffard, Deputy Director General of FDJ. "We want to communicate with the French where they are most engaged. We know that Facebook has the ability and the tools to effectively reach the largest number of people."
Oink Country Love Slot Launches -
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Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
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Sensational Sixes Slot Goes Live -
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3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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