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FIRST ONGAME CASINO GAMES LAUNCHED
Tuesday July 17 2012 : FIRST ONGAME CASINO GAMES LAUNCHED
First implementation of casino side games within the poker client in deal with WMS subsidiary.
With six potential suitors reportedly negotiating for Bwin.Party's Ongame internet poker subsidiary, it appears that efforts are being made to increase the appeal of the company by including casino side games within the poker client.
In an announcement Tuesday, the company revealed that the first implementation of the casino side games has been achieved in an agreement with WMS subsidiary Jadestone, which will provide the games to its operator licensee Paf of Aland.
“This is a new way for us to distribute content, and through the recent acquisition of Jadestone by WMS, we may ultimately look to provide WMS award-winning portfolio in a similar manner,” said Robert Henrysson, CEO at Jadestone.
A company spokesman for Ongame said that the inclusion of casino side games increases operator revenues without impacting the main product of poker, at the same time creating the ability to cross-market to poker players and increase brand loyalty among customers.
Ongame md Peter Bertilsson said: “Entering the casino market is a strategic step for Ongame. [Our company's] excellence within poker and our long-term relations with our operators puts us in a unique position to offer an improved player experience and increased profits for our partners.”
Arvid Klingström, head of poker at Paf, said that the addition of casino side games was helpful. “For us at Paf, with our focus mainly on recreational players, this is a natural step to expand our offering towards our poker players and to cross promote poker and casino. The packaging of the games is great and the look-and-feel really fits Paf.”
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Gambling News :
888SPORT LAUNCH GEOLOCATION GAME -
The company has launched its Free Bet Hunt game made available to players using mobile devices, in-stadia and outside, on match days. Free bet hunters can follow a map that indicates spots outside football stadium’s where exclusive free bets can be unlocked.
Vietnam to Legalise Limited Football Betting -
According to an anonymous Government official, the Vietnamese Finance Ministry is set to submit a proposal to Government for the approval of limited sports betting on pre-selected international football matches, Thanhnien News reports.
Unity Technologies and FaceBook Team Up -
Development platform provider Unity Technologies and social media juggernaut Facebook have teamed up in support of game developers with the launch of a new Facebook PC gaming platform.
Weird New ad from Leovegas -
Created by ad agency Now, the ad is sure to perplex some but Now executive creative director Remco Graham said the agency had worked with LeoVegas to create “something fresh, and importantly, something that felt different to the competition.
32Red Partners With Jockey Club Racecourses -
As a founding Authorised Betting Partner of British Racing, 32Red will sponsor the full card on 32Red Sprint Cup Day in 2016, moving to sponsor the three-day Sprint Cup Festival in 2017 and 2018.
New Senior Management for GVC Holdings -
Liron Snir, GVC’s chief product officer, said: “A key area of focus for us is our casino and live verticals. Our aim is to be best-in-class and these three appointments reflect that objective.
DAZN Network Launches in Japan -
Perform Group’s new DAZN network has launched its live sports streaming service in Japan after securing J-League football streaming rights in July.
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