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FIRST ONGAME CASINO GAMES LAUNCHED
Tuesday July 17 2012 : FIRST ONGAME CASINO GAMES LAUNCHED
First implementation of casino side games within the poker client in deal with WMS subsidiary.
With six potential suitors reportedly negotiating for Bwin.Party's Ongame internet poker subsidiary, it appears that efforts are being made to increase the appeal of the company by including casino side games within the poker client.
In an announcement Tuesday, the company revealed that the first implementation of the casino side games has been achieved in an agreement with WMS subsidiary Jadestone, which will provide the games to its operator licensee Paf of Aland.
“This is a new way for us to distribute content, and through the recent acquisition of Jadestone by WMS, we may ultimately look to provide WMS award-winning portfolio in a similar manner,” said Robert Henrysson, CEO at Jadestone.
A company spokesman for Ongame said that the inclusion of casino side games increases operator revenues without impacting the main product of poker, at the same time creating the ability to cross-market to poker players and increase brand loyalty among customers.
Ongame md Peter Bertilsson said: “Entering the casino market is a strategic step for Ongame. [Our company's] excellence within poker and our long-term relations with our operators puts us in a unique position to offer an improved player experience and increased profits for our partners.”
Arvid Klingström, head of poker at Paf, said that the addition of casino side games was helpful. “For us at Paf, with our focus mainly on recreational players, this is a natural step to expand our offering towards our poker players and to cross promote poker and casino. The packaging of the games is great and the look-and-feel really fits Paf.”
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XIN Gaming in deal with Asia Gaming -
Hong Kong and Philippines-based online slots developer XIN Gaming has announced that it is to provide games to Asia Gaming, a gaming platform and solutions provider in the region.
Marc Lee New Vice President of BMM Testlabs -
Regulatory and compliance industry veteran Marc Lee will be deploying his experience to the advantage of BMM Testlabs and its clients following his appointment as senior vice president of technology by the company this week.
Amazon launches new Cloud-connected business -
One of the current buzz-phrases doing the rounds is The Internet of Things, and Amazon is capitalising on it with the launch of its new Amazon Web Services IoT business, which allows a wide sweep of industries from manufacturing to healthcare systems to develop applications that connect devices through Cloud services.
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