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Gambling Comission Advice To Football Sponsors

9/25/09 - The spate of football sponsorship deals between online gambling firms and UK football teams appears to have prompted the UK Gambling Commission to issue an advisory note this week.
The advisory informs that sports sponsorship falls within the definition of advertising in Section 327(2)(a) of the Gambling Act 2005, and that such deals raise two principle issues:
a) Whether foreign gambling providers may advertise within Great Britain and;
b) The need to comply with the gambling industry code for socially responsible advertising.


Under section 331 of the Act, it is an offence to advertise foreign gambling. Any gambling operator who wishes to advertise within Great Britain must be licensed and regulated in either an EEA state (for the purposes of the Act, Gibraltar is considered an EEA state), or one of the states that have been approved by the Department for Culture, Media and Sport (DCMS) on the UK government’s white list (currently Antigua & Barbuda, Alderney, the Isle of Man and Tasmania).
If a gambling sponsor does not meet one of these licensing criteria they are not permitted to advertise in Great Britain and clubs may not carry their branding.
This should also be borne in mind when hosting international competitions. Care should be exercised to ensure that visiting teams’ sponsors are permitted to advertise within Great Britain, because the advertising of a gambling sponsor on a visiting club’s branded shirts will constitute an offence under section 331 if that sponsor does not meet the licensing criteria.
The second issue is with the branding of children’s replica kits. The gambling industry code for socially responsible advertising covers this issue and states at paragraph 33 that:
"The advertising of adult-only gambling products or product suppliers should never be targeted at children. This applies equally to sponsorship and this code requires that gambling operators will not allow their logos or other promotional material to appear on any commercial merchandising which is designed for use by children.
"A clear example of this would be the use of logos on children’s sports shirts which in future would not be permitted under the terms of this code.
"Children’s shirts and other merchandise will be defined as those that do not attract VAT.
Two recent cases reported by InfoPowa illustrate the general advertising principles involved:
Swiss authorities recently prevented Real Madrid FC from displaying the Bwin logo in a UEFA away match in Switzerland. A statement on the football club's website advised:
"The Swiss authorities only allow gambling to be advertised when they are state-owned companies.
And in the UK, the Gambling Commission directed that Cardiff FC could not display new sponsor 777ball's branding until the Asian facing sportsbook had
obtained a licence enabling them to advertise their services within the European Economic Area.

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Yggdrasil Gaming Expanding - The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.

FanDuel and DraftKings Settle With NY Attorney General - Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.

Stan james Now Live With EPOS - The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.

Singapore Online Gambling Ban Begins - Singapore media reports indicated Tuesday that restricted online gambling services offered by the Singapore Pools have started online operations, whilst Singapore Turf Club will commence online betting activity on November 15.

Chinese police action against Crown Resorts Widens - In addition to the 18 Crown employees still held after their arrest last week, it now appears that the police questioned 87 Crown punters and junket organizers, detaining 10 of the latter.

Pennsylvania Online Gambling Updates - Pro-online gambling companies, including the Golden Nugget in New Jersey and Pokerstars, were quick to refute Schippers views based on their operational experience.

WSOPE In Czech Republic - World Series of Poker Europe 2017 has moved to King’s Casino Rozvadov (KCR) in the Czech Republic following a multi-year deal that will see KCR host numerous WSOP-branded events over the next several years.

Medialivecasino in Deal With Microgame - #Medialivecasino live dealer games have already gone live with Microgame joining content from other well-known providers NetEnt and Evolution Gaming.

BtoBet Partners with AfroBet - Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.

Pissed off Tabcorp shareholders - A significant number of Tabcorp shareholders, led by The Australian Shareholders Association, reportedly objected to proposed hikes in executive pay packages and were unhappy with the company plans for a merger with rival gambling group Tatts.

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