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Euro Football sponsorships Big Business
Sunday, March 27, 2016 : EUROPEAN FOOTBALL SPONSORSHIP NOW BIG BUSINESS
Repucom study shows significant 180 percent year-on-year jump in sponsorship from land and online gambling groups.
Our readers will have already noted the steady stream of news items reporting new football sponsorships by gambling companies throughout Europe, and the trend has been backed by hard numbers from research outfit Repucom, which claims that football shirt sponsorship in the region soared in 2015-2016 by 180 percent compared to the preceding year.
The Repucom survey covered activity in the German Bundesliga, Spain’s Primera Division, the Italian Serie A and Netherlands’ Eredivisie leagues, and the English Premier League, showing that gambling companies spent Euro 42 million on such investments, a remarkable annual increase from the preceding year's Euro 15 million.
Total football sponsorships were recorded as Euro 830 million in 2015-16 (a 13 percent y-o-y increase), with the biggest sponsors hailing from the banking, travel, insurance, telecommunications and automotive industries.
The internationally popular English Premier League sides accounted for 40 percent of the sponsorship total - 5 percent more than in 2014-15.
Gambling News :
ACR $15 Million OSS Cub3d -
Americas CardRoom immensely popular OSS Cub3d returns February 25th and it's bigger than ever. U.S. Online Poker players will have a chance to compete for $15 Million in guaranteed prize pools.
AIGF and Betradar formalised their relationship -
At this yearís ICE Total Gaming, the All India Gaming Federation (AIGF) and Betradar formalised their relationship, committing to understand, explore opportunities and network across India around sports betting and gaming.
EHF and Sportradar Extend Partnership -
The EHF is responsible for a wide range of activities including the promotion and development of the sport, education programmes, player transfers and the organisation of high-profile sports competitions and events including the EHF EURO and the EHF Champions League.
Swisslos and Betradar in Deal -
Swisslos offers lotteries, sport bets and instant tickets in the entire territory of German-speaking Switzerland, in Ticino and in the Principality of Liechtenstein. It structures its range of games in an attractive and responsible manner. Swisslos transfers it entire net profit to the mandating cantons and the Principality of Liechtenstein to support public causes.
Americas Cardroom offering mouth-watering value -
It's not every day that an industry-leading poker site offers its customers an opportunity to put the house's money directly into their own pockets, but that's exactly whatís happening at Americas Cardroom.
Coolbet Joins Mpn -
Coolbet, owned by the Estonian company StayCool OU, is a sportsbook driven brand with its own developed platform and sports software. In addition to sports, it offers casino and live casino gaming, and as of this week, poker.
RMG AND SIS EXTEND PARTNERSHIP -
RMG manages the rights of many of the leading British racecourses, while SIS holds the horseracing rights to all Irish racecourses, plus Chelmsford City Racecourse in the UK.
Novomatic and Betradar in Deal -
With ICE just a few days away, NOVOMATIC has announced a partnership with leading sports betting solutions provider Sportradar to develop an innovative line of sports betting products and services.
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