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Online marketers need to be careful how they use the free money incentive in mail shots

Friday September 12,2014 :  A.S.A. PANS LUXURY CASINO DIRECT MAIL SHOT
 
Online marketers need to be careful how they use the free money incentive in mail shots.
 
A direct mailing offer from the Luxury online casino, a subsidiary of Malta-licensed Apollo Entertainment Ltd, is the latest to attract the criticism of the UK Advertising Standards Authority, and will no longer be used in its present form.
 
Headed "Use Our Money to Win over £1,000,000" the text of the mailing urged punters to "...play your favourite slot, roulette, blackjack or video poker game at Luxury Casino, using a free money gift! There's absolutely no risk to your funds - just free money to spend in the casino as you wish".
 
Text at the bottom of the page told players: "Peel the seal now to reveal your free money gift! ... £1,000 free Your unique Bonus Code is: [xxxx-xxxx], followed by the caveat: "Terms and conditions apply".
 
But when a member of the public claimed his "£1,000 free gift" he discovered that a deposit was required in order to take advantage of the offer, and that prompted him to challenge the ad as misleading.
 
The ASA upheld the complaint, finding that most consumers reading the mailer claims would believe that if they signed up for the offer they would receive a free bonus to be wagered on a variety of games, which they could access without depositing any of their own money.
 
"We understood, however, that the offer was in fact a 'Match Bonus' offer, and therefore, to access the bonus funds, a consumer had to make five deposits, and a particular decreasing percentage of each would be awarded as bonus funds," the ASA commented.
 
"We also understood that those bonus funds were subject to wagering requirements. Whilst we noted that the letter included text at the bottom of the page stating "Terms and conditions apply", there was no further text explaining how the bonus offer worked or setting out the significant terms and conditions which applied to the offer.
 
"For those reasons we considered that the nature of the offer was not clear and concluded that the ad was misleading."



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Oink Country Love Slot Launches - Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.

Tim Chung Wins MPNPT Manchester - The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.

MPNPT Manchester Day 2 - Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.

Day 1B MPN Poker Tour Manchester - Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.

Day 1A MPNPT Manchester - The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days

Kung Fu Rooster Slot Goes Live - Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.

Sensational Sixes Slot Goes Live - Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!

3 New Betsoft Slots - 3 new Betsoft slot Games were also added this week to most online casinos allowing US players.

2017 Bodog Super Millions Poker Open - The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.

Pokerstars Pulls Out Of Coloumbia - Pokerstars Has taken the decision to cease offering real money services to players located in, playing from or resident within Colombia, effective from the 17th of July 2017.

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