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Online marketers need to be careful how they use the free money incentive in mail shots

Friday September 12,2014 :  A.S.A. PANS LUXURY CASINO DIRECT MAIL SHOT
 
Online marketers need to be careful how they use the free money incentive in mail shots.
 
A direct mailing offer from the Luxury online casino, a subsidiary of Malta-licensed Apollo Entertainment Ltd, is the latest to attract the criticism of the UK Advertising Standards Authority, and will no longer be used in its present form.
 
Headed "Use Our Money to Win over £1,000,000" the text of the mailing urged punters to "...play your favourite slot, roulette, blackjack or video poker game at Luxury Casino, using a free money gift! There's absolutely no risk to your funds - just free money to spend in the casino as you wish".
 
Text at the bottom of the page told players: "Peel the seal now to reveal your free money gift! ... £1,000 free Your unique Bonus Code is: [xxxx-xxxx], followed by the caveat: "Terms and conditions apply".
 
But when a member of the public claimed his "£1,000 free gift" he discovered that a deposit was required in order to take advantage of the offer, and that prompted him to challenge the ad as misleading.
 
The ASA upheld the complaint, finding that most consumers reading the mailer claims would believe that if they signed up for the offer they would receive a free bonus to be wagered on a variety of games, which they could access without depositing any of their own money.
 
"We understood, however, that the offer was in fact a 'Match Bonus' offer, and therefore, to access the bonus funds, a consumer had to make five deposits, and a particular decreasing percentage of each would be awarded as bonus funds," the ASA commented.
 
"We also understood that those bonus funds were subject to wagering requirements. Whilst we noted that the letter included text at the bottom of the page stating "Terms and conditions apply", there was no further text explaining how the bonus offer worked or setting out the significant terms and conditions which applied to the offer.
 
"For those reasons we considered that the nature of the offer was not clear and concluded that the ad was misleading."

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Gambling News :

Amaya FY2016 Trading Update - The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.

Another Mega Fortune Dreams jackpot for Euro 3.5 million - In a statement Friday NetEnt advised that the lucky player is a 62-year-old woman from central Finland who won the seven-figure sum from a Euro 1 stake.

Stanleybet has filed a legal action against the government of Cyprus - Bookmaking firm Stanleybet has filed a legal action against the government of Cyprus, claiming Euro 12.5 million as compensation for what it claims is loss of profits and opportunities, prejudice to image and business reputation and legal costs.

LeoVegas To Sponsor Leicester Tigers - The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.

Optima Information Services iShop - Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.

Golden Nugget Las Vegas Launches New Betting App - Golden Nugget Las Vegas has unveiled a sports wagering app offering Nevada punters the comfort and convenience of being able to wager from anywhere in the state.

CAGAYAN CHIEF MOVES TO REASSURE LICENSEES - Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.

New Massachusetts Online Gambling Bill - It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.

Las Vegas Sands Fined for foreign bribery allegations - #lasvegassands Las Vegas Sands, the land casino company owned by multi-billionaire US mogul Sheldon Adelson, has again had to cough up a stiff penalty for non-compliance with the law.

Libratus AI Program Destroying Human Poker Opponents - #Libratus With 40,340 hands played (about a third of the 120,000 planned) Dong Kim is down $29,506, whilst Jimmy Chou ($113,7728), Daniel McAuley ($141,877) and Jason Les ($186,489) are all carrying losses.

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