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Online marketers need to be careful how they use the free money incentive in mail shots

Friday September 12,2014 :  A.S.A. PANS LUXURY CASINO DIRECT MAIL SHOT
 
Online marketers need to be careful how they use the free money incentive in mail shots.
 
A direct mailing offer from the Luxury online casino, a subsidiary of Malta-licensed Apollo Entertainment Ltd, is the latest to attract the criticism of the UK Advertising Standards Authority, and will no longer be used in its present form.
 
Headed "Use Our Money to Win over £1,000,000" the text of the mailing urged punters to "...play your favourite slot, roulette, blackjack or video poker game at Luxury Casino, using a free money gift! There's absolutely no risk to your funds - just free money to spend in the casino as you wish".
 
Text at the bottom of the page told players: "Peel the seal now to reveal your free money gift! ... £1,000 free Your unique Bonus Code is: [xxxx-xxxx], followed by the caveat: "Terms and conditions apply".
 
But when a member of the public claimed his "£1,000 free gift" he discovered that a deposit was required in order to take advantage of the offer, and that prompted him to challenge the ad as misleading.
 
The ASA upheld the complaint, finding that most consumers reading the mailer claims would believe that if they signed up for the offer they would receive a free bonus to be wagered on a variety of games, which they could access without depositing any of their own money.
 
"We understood, however, that the offer was in fact a 'Match Bonus' offer, and therefore, to access the bonus funds, a consumer had to make five deposits, and a particular decreasing percentage of each would be awarded as bonus funds," the ASA commented.
 
"We also understood that those bonus funds were subject to wagering requirements. Whilst we noted that the letter included text at the bottom of the page stating "Terms and conditions apply", there was no further text explaining how the bonus offer worked or setting out the significant terms and conditions which applied to the offer.
 
"For those reasons we considered that the nature of the offer was not clear and concluded that the ad was misleading."



Gambling News :

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

New MPN Poker Rooms Tower Torneos - Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<

NY Rangers vs. Devils on 12/21 - When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.

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