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GALA CORAL SOLE DAILY MIRROR EURO 2012 BETTING PARTNER
Wednesday May 16, 2012 : GALA CORAL SOLE DAILY MIRROR EURO 2012 BETTING PARTNER
Big reach in Euro 2012 marketing drive
In a GBP 500 000 deal negotiated by the7stars, Gala Coral Group will become UK National daily newspaper the Daily Mirror's sole betting partner for the Euro 2012.
Olly Raeburn, retail marketing director at Gala Coral, said: “The7stars has created an exciting campaign which ticks all the boxes for Gala Coral. It’s focused on one of the most talked about sporting events of the year and will put us directly in front of eyeballs within our key target audiences.”
Launching in June 2012, readers will be offered a number of exclusive deals and incentives including free bets and bespoke odds, reports The Drum.
Liam Mullins, head of press at the7stars, added: “The Mirror is known for its great football coverage, so it’s a perfect fit for Gala Coral in order to reach football fans during Europe’s biggest footballing event. We’re hoping for a fascinating tournament for fans to really get excited about.”
Mark Field, head of business development for Mirror group advertising, added: “Working with the7stars and Gala Coral we have created a great partnership which marries our outstanding football coverage with contextual and relevant bets. It’s a great example of how collaborative thinking creates excellent engagement with readers.”
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
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