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Is the Future of gambling the omni-channel approach

Friday August 28,2015  : PLAYTECH PUNTS OMNI-CHANNEL APPROACH
 
CEO says the future is a fusion of web, mobile and retail business.
 
Speaking at a media conference following the release of his company's results Thursday , Playtech's CEO Mor Weizer said the future of gambling is the omni-channel approach, in which mobile, web and retail operations are all linked and integrated using sophisticated technology and organisation.
 
Certainly that is the route which his company is pioneering, claiming to have an advantage on rivals.
 
Although Playtech has been diversifying into the CFD and FX sector and has spent over a billion dollars this year on these and other acquisitions, it remains on the alert for further opportunities on which to spend its impressive cash pile, he revealed.
 
However, Weizer also noted that up to two-thirds of Playtech’s organic growth would come from helping bookmakers redesign their computer systems so that customers can switch quickly and easily from mobile phones to computers, and even to terminals inside betting shops.
 
The company announced earlier this year that it had hired an extra 600 staff to work on this new “omni-channel” strategy.
 
“We have an organic revenue growth target of 15 percent a year,” he said. “Between 5 and 10 percent of that will flow from omni-channel operations - it is very important.”
 
Giving his company’s work with Gala Coral as an example, Weizer said that the Coral Connect card, which allowed customers to bet online or on phones and collect their winnings in shops has proved popular, with more than 200,000 people signed up in the first year.
 
Similar, and other opportunities in the omni-channel field were being pursued, and Playtech has already had discussions with major retail and online groups including William Hill, Betfred, Paddy Power and Ladbrokes, Weizer said.
 
“I know from conversations I had with these operators that they noticed the success of Coral and they understand the opportunity,” he observed.
 
Weizer predicted that within six to twelve months following their merger, Ladbrokes and Coral will adopt the omni-channel approach, and said that it will likely become standard in the industry over the next two to four years, pointing out that integrating a company's systems also offers the advantage of more access to customer information to aid targeted marketing.
 
He claimed that his company has few if any peers in this important new arena:
 
“It will be difficult for anyone to do it without us," he claimed. "One company out there claims to have an omni-channel approach but you have not seen the numbers flowing through in the results.”
 
Weizer also revealed that Playtech will use the GBP 75 million it will receive on the completion of the Ladbrokes-Coral merger, along with some of its own cash, to acquire a 7 percent stake in the merged companies.

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Gambling News :

Is Gibraltar Out of Luck in US Tax Challenge - Gibraltar's challenge to the UK 15 percent point-of-consumption tax on online gambling operator revenues has already failed in the UK High Court, and it looks as if it may be rejected by the European Court of Justice too.

Quickspin are now available in Denmark - #quickspin The roll-out strengthens the long-standing partnership between the supplier and the operator, with Quickspin games already available on Vera&John’s websites around the world.

UCypher Launches - Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.

Extreme Live Gaming In deal With Betsson - Extreme Live Gaming, a subsidiary of the Novomatic Interactive group, has announced a live dealer product deal with the Betsson online gambling group, with an initial launch planned for Betsson.com, followed by other brands in the Swedish group's portfolio.

Expansion Mode For BoyleSports - The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..

Safecharge Q4-2016 - Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.

ASA Most Controversial Ads of 2016 - Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.

Yggdrasi To Enter Italian Gambling Market - Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.

888sport is the latest to join sports betting integrity body ESSA - Major operator 888sport is the latest to join sports betting integrity body ESSA with the company adding its customer base and betting market platforms to ESSA’s global anti-fraud alert and reporting system.

First partypoker live event to be held in Russia - Partypoker’s new live tour will kick off in Russia on March 24, 2017 at Sochi Casino and Resort in association with Club Poker Management. Online Day 1’s will start on partypoker on March 12, 2017.

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