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SPOTLIGHT ON AFFILIATE MANAGEMENT COMPANIES

Affiliate marketers - individual companies and webmasters who use their Internet websites to promote online gambling venues and direct would-be players to them - are becoming increasingly perturbed at the antics of affiliate programs - companies set up by casinos and poker rooms to provide marketing aids and administer payment to affiliate marketers.
 
The current furore is over the actions of certain affiliate programs that have unilaterally changed their contractual obligations to affiliates who have signed up with them, in many cases resulting in reduced earnings, affiliates claim.
 
So worrying have these unilateral changes to T&Cs become, that specialised websites like Affiliate Guard Dog.com have set up monitoring regimes to keep an eye on major programs and flag any attempts to sneak in T&C changes that impact affiliate contracts.
 
One online gambling information portal with a broadly based membership that includes affiliate marketers and affiliate program managers in addition to online players has been among several where this deeply divisive issue has been debated.
 
The consensus among most players and affiliate marketers on the Casinomeister.com website appears to be that a program's contract with an affiliate marketer should offer the same two-way benefits as any contract....and that unilateral and unannounced changes to obligations agreed under said contract should not be tolerated.
 
The general opinion appears to be that affiliate programs that want to deviate from the original agreement with their affiliate marketers should only do so with their acquiesence, and the unannounced and retroactive imposition of new conditions that are possibly injurious to affiliates who are already contracted should be discouraged. Program managements need to seriously consider this aspect when dealing with affiliates with whom they already have a contractual agreement.
 
Generally draconian 'catch-all' clauses in agreements that permit program management to do more or less what it likes are also undesirable and conflict with the partnership ideals on which affiliate agreements should be based.

Gambling Affiliates, we only list the top programs on our sites, if your interested in promoting gambling take a look at the sites we promote at Poker + Casino Affiliate Programs 
 
Companies that intend to introduce new terms and conditions to their contracts with affiliates can of course apply the new requirements to new affiliates signing up, but should not presume to impose same on existing affiliates. The correct course in the case of already contracted affiliates is to negotiate an arrangement acceptable to both program and affiliate, or use the contract's cancellation clauses to end the relationship.
 
Much can be gained by both affiliates and programs in addressing the issue in a disciplined and collaborative discussion rather than taking intractable and confrontational positions. Unfortunately it may be inevitable that there will be hotheads on both sides who will favour the combative approach without fully considering the other side's arguments.
 
Hopefully professionalism and sound business sense will apply all round as the situation develops, resulting in a fairer and more transparent system.



Gambling News :

Oink Country Love Slot Launches - Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.

Tim Chung Wins MPNPT Manchester - The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.

MPNPT Manchester Day 2 - Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.

Day 1B MPN Poker Tour Manchester - Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.

Day 1A MPNPT Manchester - The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days

Kung Fu Rooster Slot Goes Live - Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.

Sensational Sixes Slot Goes Live - Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!

3 New Betsoft Slots - 3 new Betsoft slot Games were also added this week to most online casinos allowing US players.

2017 Bodog Super Millions Poker Open - The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.

Pokerstars Pulls Out Of Coloumbia - Pokerstars Has taken the decision to cease offering real money services to players located in, playing from or resident within Colombia, effective from the 17th of July 2017.

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