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SPOTLIGHT ON AFFILIATE MANAGEMENT COMPANIES

Affiliate marketers - individual companies and webmasters who use their Internet websites to promote online gambling venues and direct would-be players to them - are becoming increasingly perturbed at the antics of affiliate programs - companies set up by casinos and poker rooms to provide marketing aids and administer payment to affiliate marketers.
 
The current furore is over the actions of certain affiliate programs that have unilaterally changed their contractual obligations to affiliates who have signed up with them, in many cases resulting in reduced earnings, affiliates claim.
 
So worrying have these unilateral changes to T&Cs become, that specialised websites like Affiliate Guard Dog.com have set up monitoring regimes to keep an eye on major programs and flag any attempts to sneak in T&C changes that impact affiliate contracts.
 
One online gambling information portal with a broadly based membership that includes affiliate marketers and affiliate program managers in addition to online players has been among several where this deeply divisive issue has been debated.
 
The consensus among most players and affiliate marketers on the Casinomeister.com website appears to be that a program's contract with an affiliate marketer should offer the same two-way benefits as any contract....and that unilateral and unannounced changes to obligations agreed under said contract should not be tolerated.
 
The general opinion appears to be that affiliate programs that want to deviate from the original agreement with their affiliate marketers should only do so with their acquiesence, and the unannounced and retroactive imposition of new conditions that are possibly injurious to affiliates who are already contracted should be discouraged. Program managements need to seriously consider this aspect when dealing with affiliates with whom they already have a contractual agreement.
 
Generally draconian 'catch-all' clauses in agreements that permit program management to do more or less what it likes are also undesirable and conflict with the partnership ideals on which affiliate agreements should be based.

Gambling Affiliates, we only list the top programs on our sites, if your interested in promoting gambling take a look at the sites we promote at Poker + Casino Affiliate Programs 
 
Companies that intend to introduce new terms and conditions to their contracts with affiliates can of course apply the new requirements to new affiliates signing up, but should not presume to impose same on existing affiliates. The correct course in the case of already contracted affiliates is to negotiate an arrangement acceptable to both program and affiliate, or use the contract's cancellation clauses to end the relationship.
 
Much can be gained by both affiliates and programs in addressing the issue in a disciplined and collaborative discussion rather than taking intractable and confrontational positions. Unfortunately it may be inevitable that there will be hotheads on both sides who will favour the combative approach without fully considering the other side's arguments.
 
Hopefully professionalism and sound business sense will apply all round as the situation develops, resulting in a fairer and more transparent system.



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MPN Poker Tour Bratislava Results - Alex Hendriks Wins Inaugural MPN Poker Tour Bratislava Main Event and €27,000

MPN Poker Tour Bratislava | Day 2 - It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.

MPN Poker Tour Bratislava Day 1B - Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today

MPN Poker Tour Bratislava Day 1A - The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.

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