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SPOTLIGHT ON AFFILIATE MANAGEMENT COMPANIES

Affiliate marketers - individual companies and webmasters who use their Internet websites to promote online gambling venues and direct would-be players to them - are becoming increasingly perturbed at the antics of affiliate programs - companies set up by casinos and poker rooms to provide marketing aids and administer payment to affiliate marketers.
 
The current furore is over the actions of certain affiliate programs that have unilaterally changed their contractual obligations to affiliates who have signed up with them, in many cases resulting in reduced earnings, affiliates claim.
 
So worrying have these unilateral changes to T&Cs become, that specialised websites like Affiliate Guard Dog.com have set up monitoring regimes to keep an eye on major programs and flag any attempts to sneak in T&C changes that impact affiliate contracts.
 
One online gambling information portal with a broadly based membership that includes affiliate marketers and affiliate program managers in addition to online players has been among several where this deeply divisive issue has been debated.
 
The consensus among most players and affiliate marketers on the Casinomeister.com website appears to be that a program's contract with an affiliate marketer should offer the same two-way benefits as any contract....and that unilateral and unannounced changes to obligations agreed under said contract should not be tolerated.
 
The general opinion appears to be that affiliate programs that want to deviate from the original agreement with their affiliate marketers should only do so with their acquiesence, and the unannounced and retroactive imposition of new conditions that are possibly injurious to affiliates who are already contracted should be discouraged. Program managements need to seriously consider this aspect when dealing with affiliates with whom they already have a contractual agreement.
 
Generally draconian 'catch-all' clauses in agreements that permit program management to do more or less what it likes are also undesirable and conflict with the partnership ideals on which affiliate agreements should be based.

Gambling Affiliates, we only list the top programs on our sites, if your interested in promoting gambling take a look at the sites we promote at Poker + Casino Affiliate Programs 
 
Companies that intend to introduce new terms and conditions to their contracts with affiliates can of course apply the new requirements to new affiliates signing up, but should not presume to impose same on existing affiliates. The correct course in the case of already contracted affiliates is to negotiate an arrangement acceptable to both program and affiliate, or use the contract's cancellation clauses to end the relationship.
 
Much can be gained by both affiliates and programs in addressing the issue in a disciplined and collaborative discussion rather than taking intractable and confrontational positions. Unfortunately it may be inevitable that there will be hotheads on both sides who will favour the combative approach without fully considering the other side's arguments.
 
Hopefully professionalism and sound business sense will apply all round as the situation develops, resulting in a fairer and more transparent system.

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Gambling News :

Tain Fast Bet - Our readers will recall Tain recently increased the number of live events it covers each month to 23,000, covering both traditional markets such as football, tennis and US sports and the more obscure curling, biathlon and Water Polo.

Olympic Entertainment Group Mobile Gaming - In its full-year 2016 report, Olympic Entertainment Group (OEG) has informed the establishment of a Malta-based company registered to facilitate its intended expansion into remote gambling.

Circus Evolution HD Slot - Malta-based content provider World Match has released its first title of 2017, “Circus Evolution HD”, a 5-reel, 3-row, circus-themed adventure offering Free Spins, Wilds and a Bonus Game.

Kindred Group Gets EU Recommendation on Consumer Protection - Kindred Group (formerly Unibet) has become the first operator to successfully meet the requirements of the EU Recommendation on Consumer Protection and Responsible Gambling following an external audit.

17 Crown people still detained - Reports from China over the weekend suggest that the 17 Crown people still detained could be looking at another twelve months of imprisonment as investigations into their alleged and still unspecified crimes drag on

SB1400 Virginia Poker Skill Game Bill - Her bill SB1400 is currently with the Senate General Laws and Technology Committee, whose 15 members will decide whether to progress it or condemn the Senator to another year of failure.

Pennsylvania Video Gaming Association - With the focus on Pennsylvania as the most likely next US state to legalize online gambling as part of a general gambling expansion measure, reporters noted this week the emergence of a new lobbying group in the state - the Pennsylvania Video Gaming Association.

Stiffer Problem Gambling Penalties in UK - The Guardian newspaper reports that the UK Gambling Commission plans to unveil new enforcement strategies on problem gambling and money laundering prevention this month, laying down tougher penalties for operators who fail to tackle these issues.

Malaysian police Destroy over 5000 Gambling Computers - Malaysian police in Kajang have destroyed 5,042 computer sets seized in online gambling raids over the past two years, explaining that the action is designed to take the machines out of circulation.

Spartan Poker vs SpartanPoker name War - Pokerguru, which owns the brand SpartanPoker.com, has threatened to sue the Indian Poker Championship over its use of the title Spartan Poker, and recently published a notification that it is not associated with the IPC version of the brand.

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