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BANKING AND GAMBLING BIGGEST FOOTBALL SPONSORS

These sectors help deliver significant revenues for football clubs across Europe
 
The biggest deals in football used to be multimillion dollar transfers to land the sport's biggest stars. These days, arguably the most important signings for Europe's top clubs are the corporate sponsors on the front of their uniforms, reports the Wall Street Journal.
 
The 2010/11 European Jersey Report released by SportundMarkt this week, demonstrates the current landscape and development in jersey marketing in the six top European football leagues. The Premier League (England), Primera División (Spain), Ligue 1 (France), 1st Bundesliga (Germany), Serie A (Italy) and the Eredivisie (Netherlands), and paints a rosy picture of the commercial value of European club football, with shirt sponsorship up by 18 percent across the major leagues.
 
The report's findings go on to detail that two sectors dominate jersey sponsorship: banking and gambling. The latter is largely due to the liberalization of the French gambling market, said Gareth Moore, a director for SportundMarkt. France opened up its online horse-racing and sports-betting industry to competition in June, relaxing a state monopoly on gambling that traces back to the 16th century.
 
Online gaming companies such as BetClic Enterprises Ltd and Bwin Interactive Entertainment AG now see football shirts as a way of differentiating their brands in a very competitive market. BetClic ranks third among a host of new brands entering the football market with Euro 20 million paid for jersey sponsorship deals with Juventus FC, Olympique Lyonnais and Olympique Marseille.
 
This season, seven of the 20 clubs in the English Premier League have jerseys emblazoned with the names of online betting companies and in Spain, Real Madrid's famous white jersey carries the corporate logo of Bwin, the club's major sponsor following a deal worth roughly Euro 23 million.
 
Future liberalization of the gambling market, particularly in Germany, will ensure the market for elite football jerseys continues to rise, suggests Gareth Moore.



Gambling News :

Live Dealer Now At Slotocash - Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.

Advantages of online slots over slot machines - The rise of online casinos means that players no longer have to leave their own house to play casino games.

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

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