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More Responsible Gambling Advertising
Sunday August 3,2014 : GAMBLING ADVERTISING - THE INDUSTRY NEEDS TO BE PART OF THE SOLUTION.
Trade body outlines a more collegiate and responsible strategy.
Complaints about the pervasiveness of gambling advertisements and the questionable nature of some campaigns and individual ads are becoming all too common, as evidenced by the frequent Advertising Standards Authority corrections, and the Remote Gaming Association has spoken out on the issue.
The trade body, which represents the interests of most of Britain's quality online gambling companies, holds the view that the industry needs to be part of the solution rather than be seen as the problem, and it should consequently be acting in a proactive manner to assuage concerns in the public sector and adopt a more collegiate attitude in approaching criticism and concerns.
To that end it has been engaging with the UK government and the UK Gambling Commission in exploring the best ways to address concerns around unsuitable advertising, over-exposure in retail and the societal impact of gambling advertising.
It comes at a sensitive time, as a review of national gambling advertising is currently in progress.
RGA chief Clive Hawkswood says that it is important to understand and address media, political and public perceptions on gambling as well as the reality, because both drive reactions to the industry.
And he says that knee jerk reactions rejecting unpopular perceptions are neither useful nor effective, and that the industry needs to keep an open mind, at the same time demonstrating by its conduct that it understands its responsibilities to society and gamblers, and is professionally committed to discharging its obligations in a socially responsible manner.
By failing to do so, the industry will continue to be vulnerable to attacks by detractors, and that might have commercial implications, he warns.
In related news, the William Hill plc interim report released Friday also addresses the idea of working closely with government on sensitive issues like Fixed Odds Betting Terminals and gambling advertisements.
Accepting that considerable media and political attention had been given to FOBTs and the spread of High Street betting shops, along with advertising by gambling companies, the report noted that Will Hill management has liaised closely with the government's Department of Culture, Media and Sport and the UK Gambling Commission to address the issues raised.
“We expect to implement the measures to increase scrutiny of higher stake gaming machine play in the first half of 2015, based on the Government’s plan to legislate in the autumn," Management reported.
"This is in addition to the industry’s own voluntary Code for Responsible Gambling, which was implemented by 1 March 2014.
"We believe there is value to all concerned in taking an appropriate amount of time to embed these measures and to assess their benefit, alongside reviewing the outcome of the Responsible Gambling Trust ongoing behavioural research, due to report in the autumn.”
However, the interim report also illustrated the impact of higher machine game duty imposed by the government; William Hill has shuttered 70 retail betting shops since the UK budget announced tax increases, and another 12 closures are imminent.
The company has already announced that in total it is to close 109 shops to ameliorate the financial attrition caused by the new tax.
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Betsoft Gaming In Deal With SuprNation -
Betsoft Gaming’s latest content supply partnership will see its Slots3 collection launched on VoodooDreams.com, SuprNation’s primarily Swedish and Nordic focused online gaming operation.
Ladbrokes New SPonsor of The Hennessy Gold Cup -
The longest sponsorship deal in the history of British horse racing has come to an end with Ladbrokes becoming the new sponsor of the race formerly known as The Hennessy Gold Cup for the next five years, Racing Post reports.
Ladbrokes Appoints Annemarie Durbin -
Durbin, a qualified lawyer with over two decades of international banking experience, will also take up membership of the Audit, Remuneration, Social Responsibility and Nomination Committees with effect from March 1, 2017.
Olympus Slot Pays $210k Jackpot to USA Player -
“I love slots, been playing a long time. I go to Vegas once a year. In between I play online. It’s so convenient. I play mostly Hold the Riches, Pyramid Plunder, Dollar Storm or Olympus. I’ve also started playing keno more.”
Divine Fortune SLot Launches -
NetEnt has launched a new local jackpot title “Divine Fortune”, a five-reel, 3-row, twenty-fixed line video slot themed on ancient Greece and a world of mythical creatures, legendary riches, and golden coins.
2 Huge Wins at Bovada Casino -
Paul D. from Boston, MA, scored really big, earning $808,529.80 playing the Food Fight progressive jackpot slot on the Bovada online casino on a wager of $11.25. Unfortunately Bovada's press release does not give any further details.
China Internet Clean Up Campaigns -
The advisory revealed that the current drive will run through to the end of March 2018, and that online gambling and other inappropriate or unacceptable content must be blocked because:
AOPA to campaign for poker to be left alone -
The threat that amendments to the federal Australian Interactive Gaming Act aimed at stopping in-play action could spill over into an online poker ban has motivated Aussie players to form an action group in support of the game.
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