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Marketing company releases review on search engine optimisation
A report on how the gambling sector is using search engine marketing to cope with the economic downturn has been released this week by Clickthrough Marketing. Looking at the top companies in the industry, the report reveals which search terms are being deployed, and how organic search strategies, pay per click and search engine optimisation are affecting search engine rankings for the major players in the gambling industry.
The Q1 2009 Gambling Sector report gives a detailed insight into the search phrase landscape for the online gambling sector in the UK market. It compares the main broad types of gambling related phrases: Poker, Bingo, Gambling, Betting, Casino, as well as assessing the cost per clicks for the top 90 percent of searched on key phrases.
The report then goes on to compare the percentage visibility scores between all the major online gambling players in PPC. Leaders of the percentage visibility score on PPC were William Hill, 888, Bet365, Betfair and Virgin Games.
The report also demonstrates why Google is ranking gambling websites for natural search terms for all the core phrases – and also presents a comparison chart showing leading players on natural rankings.
Clickthrough is offering the report free of charge at Clickthrough-marketing.com/gambling.php, as a useful insight on SEO for any company in the gambling sector, or interested in broadening understanding of a highly competitive niche and the top players' search engine marketing strategies. Further information for marketers in the gambling sector will be made available during a free online webinar on 23rd April 2009.
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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