Gambling: Crypto and Ladbrokes in Game deal

The online division of major UK gambling group Ladbrokes plc has inked a three year licensee deal with software provider Cryptologic for three of its most popular betting games, Bejeweled, Cubis and Jenga, for inclusion on the Ladbrokes Games.com website.

The games are being deployed through Orbis Technology, and the first game, Bejeweled, which is based on the popular puzzle game that has sold more than 25 million copies and been downloaded over 350 million times, has already gone live.

Cubis, to be launched in the third quarter, is played in a three dimensional cube with smaller coloured cubes creating winning combinations which can lead to a maximum payout multiple per round of 50 000. Jenga, based on the traditional household game involving a tower of blocks, will go live in the fourth quarter and gives players the chance to win up to 50 000 times their bet.

The deal takes the total number of CryptoLogic licensees to 25.

Brian Hadfield, President and CEO of CryptoLogic, said: "Ladbrokes is a highly respected brand in the betting industry and this licensing agreement not only consolidates CryptoLogic's position as the world's top developer of innovative content but is an important step towards our goal to return to profitability and long term growth."

Paul Austin, Commercial Manager at Ladbrokes, commented: "At Ladbrokes we are always striving to deliver the best possible service for our customers. By signing this agreement with CryptoLogic, who are renowned for creating innovative betting games, Ladbrokes' Games offering will remain at the cutting edge of the industry and our customers will have access to the best quality gaming content."

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