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Gamesys Real Money Social Gambling

11/24/2012 : GAMESYS HIGH ON REAL-MONEY SOCIAL GAMBLING
 
Social more valuable than real-money players
 
Noel Hayden, chief executive of GameSys, revealed some interesting nuggets on the Company's foray into social real-money gambling at the Social Gambling Conference held in London this week.
 
GameSys was one of the first companies to offer online wagering on Facebook to the UK market with its Bingo Friendzy app which launched in August 2012 and results to date are positive said Hayden.
 
“The players that we have converted are high-value players,” he said. “The social players are more valuable than our standard real-money players. Real-money gambling games can be very lucrative, generating $500 a month from a paying player, and word about such games can spread very rapidly among friends on Facebook."
 
In a Venture Beat article, Hayden highlighted the benefits of Facebook's rich viral features with emphasis on the targeting aspect saying: “"It’s unbelievable the targeting you can do on Facebook. We’ve all had refer-a-friend features in our games, but Facebook enables refer-a-friend on steroids.”
 
GameSys has come a long way since its 2001 beginnings, eleven years later it employs over 700 employees and generated revenues of GBP 125 million according to its 2011 fiscal report.
 
This Facebook gambling pioneer first identified the potential on the social gaming network back in 2008 and launched its social gaming division in 2009 developing freemium games.
 
“I thought cash gaming moved quickly, but social gaming was moving at light speed,” Hayden said. “You can move really fast with the right team. … It’s about the science and the creativity coming together. You have to do all this stuff really fast to compete with the San Francisco dudes.”
 
Along with the continued development of Gamesys' Bingo Friendzy and Slot Friendzy applications, the Company is looking toward its scheduled launch of a free-to-play social gaming title called Here Be Monsters.  A kind of combination of a Pokemonish collection game tied in with a social farming concept.
 
Future plans will see the firm move into mobile along with a continued focus on its established web-based and social game developments.

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Gambling News :

Tain Fast Bet - Our readers will recall Tain recently increased the number of live events it covers each month to 23,000, covering both traditional markets such as football, tennis and US sports and the more obscure curling, biathlon and Water Polo.

Olympic Entertainment Group Mobile Gaming - In its full-year 2016 report, Olympic Entertainment Group (OEG) has informed the establishment of a Malta-based company registered to facilitate its intended expansion into remote gambling.

Circus Evolution HD Slot - Malta-based content provider World Match has released its first title of 2017, “Circus Evolution HD”, a 5-reel, 3-row, circus-themed adventure offering Free Spins, Wilds and a Bonus Game.

Kindred Group Gets EU Recommendation on Consumer Protection - Kindred Group (formerly Unibet) has become the first operator to successfully meet the requirements of the EU Recommendation on Consumer Protection and Responsible Gambling following an external audit.

17 Crown people still detained - Reports from China over the weekend suggest that the 17 Crown people still detained could be looking at another twelve months of imprisonment as investigations into their alleged and still unspecified crimes drag on

SB1400 Virginia Poker Skill Game Bill - Her bill SB1400 is currently with the Senate General Laws and Technology Committee, whose 15 members will decide whether to progress it or condemn the Senator to another year of failure.

Pennsylvania Video Gaming Association - With the focus on Pennsylvania as the most likely next US state to legalize online gambling as part of a general gambling expansion measure, reporters noted this week the emergence of a new lobbying group in the state - the Pennsylvania Video Gaming Association.

Stiffer Problem Gambling Penalties in UK - The Guardian newspaper reports that the UK Gambling Commission plans to unveil new enforcement strategies on problem gambling and money laundering prevention this month, laying down tougher penalties for operators who fail to tackle these issues.

Malaysian police Destroy over 5000 Gambling Computers - Malaysian police in Kajang have destroyed 5,042 computer sets seized in online gambling raids over the past two years, explaining that the action is designed to take the machines out of circulation.

Spartan Poker vs SpartanPoker name War - Pokerguru, which owns the brand SpartanPoker.com, has threatened to sue the Indian Poker Championship over its use of the title Spartan Poker, and recently published a notification that it is not associated with the IPC version of the brand.

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