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11/11/09 - The newly introduced affiliate marketers' association, the Gambling Affiliates Union, has announced the endorsement of its first affiliate program,
Affstorm, which handles affiliate marketing for brands like Casino33.com, becomes the first to carry the GAU's watchful eye logo after changing a clause in its terms and conditions and agreeing to enter into GAU-arbitrated negotiation if necessary going forward.
The clause change concerned a commonly troublesome phrase used by casinos and programs in the industry: "the terms of this agreement may be modified by us at any time." The amendment consists of the addition of a consultative process and a 15 day notice to affiliates before any changes are implemented.
Meanwhile, the GAU has increased membership to 150 affiliates and expects to reach 1 000 within the next months
“By working with the GAU and changing from a very unsuitable term to one that offers fairness to affiliates, the GAU feels that Affstorm should be rewarded by GAU members and all affiliates. Affstorm are showing their commitment to affiliates and that they are fair and reliable,” the UK-based GAU chairman Paul White remarked.
He revealed that a further five affiliate programmes are in discussion with the GAU regarding endorsement.
The GAU has recently appointed a further director; Canadian poker affiliate Terry Bolger, aka ‘Pokerkeep’.
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Gambling News :
Is Gibraltar Out of Luck in US Tax Challenge -
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Quickspin are now available in Denmark -
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UCypher Launches -
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Extreme Live Gaming In deal With Betsson -
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Expansion Mode For BoyleSports -
The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..
Safecharge Q4-2016 -
Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.
ASA Most Controversial Ads of 2016 -
Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.
Yggdrasi To Enter Italian Gambling Market -
Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.
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