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New Gambling Ads For Genting and Sky Vegas
Friday October 2,2015 : NEW GAMBLING ADS ON THE WAY
Genting"s "The Player" and ‘Why aren’t you in Sky Vegas?’ from SkyVegas.
UK online punters will soon be bombarded by more new television advertisements as Genting and Sky Vegas drum up business through their respective advertising agencies.
Genting Alderney Limited is going after "The Serious Player" as part of a big-money campaign which kicks off next week. Created by LRD e-Gambling Partnership, the ads have a heavy land casino component meant to associate the online experience with that of more traditional gaming and draw in 'serious gamblers'.
In contrast, the new SkyVegas advertisement "Why aren’t you in Sky Vegas?" (also due to flight next week) is more vibrant, noisy and dynamic, with a distinctly American flavour.
Marketing head Daniele Phillips says that market research showed punters have difficulty in differentiating between online casino brands in a crowded marketplace, and the campaign is designed to create a bold and distinctive SkyVegas style to break away from the herd.
The advertisements were created by the McGarryBowen agency and are supported by a revamped website and extensive promotional activity.
In related news, this weekend's epic Rugby World Cup clash between Australia and England will see online sports betting firm NetBet active around Twickenham with its innovative "Make Some Noise" van campaign, which dishes out megaphones to fans and urges them to break decibel level records at the stadium (and they ban vuvuzelas in European soccer matches!?).
Designed primarily for the UK Premier League football stadia by the Dice agency in London, the theme clearly has application in the rugby world, and NetBet is depending that it will make an impact and bring in business.
Thus far the Aviva stadium in Dublin holds the decibel record at 101dB, recorded during the Six Nations rugby test when the Irish beat the French. More recently the Millennium stadium in Cardiff managed 92dB.
The campaign is backed by advertising and PR support that includes a "leaderboard" of decibel levels from sources like rocket launches and jet engines.
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Gambling News :
Is Gibraltar Out of Luck in US Tax Challenge -
Gibraltar's challenge to the UK 15 percent point-of-consumption tax on online gambling operator revenues has already failed in the UK High Court, and it looks as if it may be rejected by the European Court of Justice too.
Quickspin are now available in Denmark -
#quickspin The roll-out strengthens the long-standing partnership between the supplier and the operator, with Quickspin games already available on Vera&John’s websites around the world.
UCypher Launches -
Indian entertainment and media entrepreneur Ronnie Screwvala has announced the formation of UCypher, an eSports tournament in which ten teams will compete.
Extreme Live Gaming In deal With Betsson -
Extreme Live Gaming, a subsidiary of the Novomatic Interactive group, has announced a live dealer product deal with the Betsson online gambling group, with an initial launch planned for Betsson.com, followed by other brands in the Swedish group's portfolio.
Expansion Mode For BoyleSports -
The Bambury premises are situated in Kildare, Meath and Dublin and will be refurbished and rebranded after acquisition, with the total of 31 staff remaining in employment..
Safecharge Q4-2016 -
Online e-cash processing firm Safecharge, where Playtech's Teddy Sagi is a majority shareholder, released a trading update on its Q4-2016 performance Thursday, flagging record transaction processing volumes and revenues.
ASA Most Controversial Ads of 2016 -
Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.
Yggdrasi To Enter Italian Gambling Market -
Yggdrasil’s Italian offering will include the company's collection of in-game promotional tools, BOOST, improving gamification, and the social sharing tool, BRAG. The company’s mobile product will also be available on its HTML5 iSense 2 platform.
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