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New Gambling Ads For Genting and Sky Vegas
Friday October 2,2015 : NEW GAMBLING ADS ON THE WAY
Genting"s "The Player" and ‘Why aren’t you in Sky Vegas?’ from SkyVegas.
UK online punters will soon be bombarded by more new television advertisements as Genting and Sky Vegas drum up business through their respective advertising agencies.
Genting Alderney Limited is going after "The Serious Player" as part of a big-money campaign which kicks off next week. Created by LRD e-Gambling Partnership, the ads have a heavy land casino component meant to associate the online experience with that of more traditional gaming and draw in 'serious gamblers'.
In contrast, the new SkyVegas advertisement "Why aren’t you in Sky Vegas?" (also due to flight next week) is more vibrant, noisy and dynamic, with a distinctly American flavour.
Marketing head Daniele Phillips says that market research showed punters have difficulty in differentiating between online casino brands in a crowded marketplace, and the campaign is designed to create a bold and distinctive SkyVegas style to break away from the herd.
The advertisements were created by the McGarryBowen agency and are supported by a revamped website and extensive promotional activity.
In related news, this weekend's epic Rugby World Cup clash between Australia and England will see online sports betting firm NetBet active around Twickenham with its innovative "Make Some Noise" van campaign, which dishes out megaphones to fans and urges them to break decibel level records at the stadium (and they ban vuvuzelas in European soccer matches!?).
Designed primarily for the UK Premier League football stadia by the Dice agency in London, the theme clearly has application in the rugby world, and NetBet is depending that it will make an impact and bring in business.
Thus far the Aviva stadium in Dublin holds the decibel record at 101dB, recorded during the Six Nations rugby test when the Irish beat the French. More recently the Millennium stadium in Cardiff managed 92dB.
The campaign is backed by advertising and PR support that includes a "leaderboard" of decibel levels from sources like rocket launches and jet engines.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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