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New Gambling Ads For Genting and Sky Vegas
Friday October 2,2015 : NEW GAMBLING ADS ON THE WAY
Genting"s "The Player" and ‘Why aren’t you in Sky Vegas?’ from SkyVegas.
UK online punters will soon be bombarded by more new television advertisements as Genting and Sky Vegas drum up business through their respective advertising agencies.
Genting Alderney Limited is going after "The Serious Player" as part of a big-money campaign which kicks off next week. Created by LRD e-Gambling Partnership, the ads have a heavy land casino component meant to associate the online experience with that of more traditional gaming and draw in 'serious gamblers'.
In contrast, the new SkyVegas advertisement "Why aren’t you in Sky Vegas?" (also due to flight next week) is more vibrant, noisy and dynamic, with a distinctly American flavour.
Marketing head Daniele Phillips says that market research showed punters have difficulty in differentiating between online casino brands in a crowded marketplace, and the campaign is designed to create a bold and distinctive SkyVegas style to break away from the herd.
The advertisements were created by the McGarryBowen agency and are supported by a revamped website and extensive promotional activity.
In related news, this weekend's epic Rugby World Cup clash between Australia and England will see online sports betting firm NetBet active around Twickenham with its innovative "Make Some Noise" van campaign, which dishes out megaphones to fans and urges them to break decibel level records at the stadium (and they ban vuvuzelas in European soccer matches!?).
Designed primarily for the UK Premier League football stadia by the Dice agency in London, the theme clearly has application in the rugby world, and NetBet is depending that it will make an impact and bring in business.
Thus far the Aviva stadium in Dublin holds the decibel record at 101dB, recorded during the Six Nations rugby test when the Irish beat the French. More recently the Millennium stadium in Cardiff managed 92dB.
The campaign is backed by advertising and PR support that includes a "leaderboard" of decibel levels from sources like rocket launches and jet engines.
Gambling News :
Alegriabet Finally Launches -
Our online betting site will deliver a full, market-leading suite of services including pre-match and live betting as well as virtual sports
International Table Tennis Federation in deal with Sportradar. -
The International Table Tennis Federation (ITTF) has today announced it has signed a brand-new integrity partnership with Sportradar utilising the organisation’s world-leading monitoring, intelligence and prevention solutions to help safeguard the sport against match fixing.
NBA odds on Thunder vs. Pacers Game? -
This Wednesday night in Indianapolis, Paul George is due to play his first game at the Fieldhouse as a member of the Oklahoma City Thunder (12-13 SU, 8-17 ATS). But George might not face the Indiana Pacers (15-11 SU, 16-10 ATS); he’s listed as day-to-day with a right calf contusion. Tip-off is at 7 PM ET on ESPN.
2 New Christmas Slots For Microgaming -
Microgaming’s jolly game additions this December. Microgaming adds two more games to kick off the festive season, in addition to its action-packed Highlander online slot.
SportsBetting Supreme Court Showdown -
Sports Law, Betting and Integrity leaders convene to preview Supreme Court Showdown. Thought leaders weigh in on Christie vs. NCAA (which in January will shift to Murphy vs. NCAA)
NBA Odds: Heat Can Burn Cavaliers in Cleveland -
The Cleveland Cavaliers (12-7 SU, 6-12-1 ATS) may have turned their season around, but they’ve got a challenging matchup this Tuesday against the Miami Heat (9-9 SU, 7-9-2 ATS), tipping off at 7 PM ET on NBA-TV. Miami is 7-4 SU and 6-5 ATS against the Cavs since LeBron James went back to Cleveland in 2014.
Games Concept Day in Malta -
The Quickfire Games Concept Day is the second full-day workshop to date, the first being held in Gibraltar in July.
AFC’s fight against match-fixing -
The Asian Football Confederation (AFC) has introduced a new AFC integrity mobile application, which will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit.
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