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New Hightech Game Geosweep
Geosweep has a unique concept that is pulling the punters in.
The UK National Lottery could have a potential rival in Geosweep, an ingenious new hi-tech lottery game currently being punted to brand and media owners in Britain.
The game will be launched on October 10 this year, and has been developed using Google maps, reports the marketing publication Brand Republic. It allows users to ‘buy’ locations - called 'geos' - on a map of the UK at a cost of 10p a geo. These geos can be the user’s house, a tourist destination or a place of personal interest.
Every day, one geo is selected at random - probably through a random software program - and the holder of that geo will win a million pounds sterling.
Geosweep claims that the odds of winning are 223 percent higher than the National Lottery, creating the potential for Geosweep to become a serious rival.
Geosweep has hired former head of marketing at News International, Kieran Moran, to lead the introduction into the market of the game, armed with a GBP1.5 million initial marketing budget.
Moran told Brand Republic that the opportunities for major retail and other brands, such as Tesco and Asda, to get involved with the game are "huge" as they could offer location specific deals and vouchers. He is also talking with media owners about the product’s capabilities to target markets on a local scale.
"With regional press, the readership is anonymous and it’s difficult to know who is buying the paper," he said. "However the localised data [inherent in Geosweep] means advertisers can target communities more effectively."
Moran is additionally talking to two major TV networks about creating content in the form of a quiz show.
Camelot, the operator of the UK National Lottery, has revealed that it attracted more online players than any other company over the past year. According to an independent UK Online Measurement (UKOM) survey the number of Britons visiting Camelot websites increased by 4.4 million to 9.4 million.
Camelot's recent online display ad. campaign in July 2010 for the Euromillions draw attracted 4.1 million new users to its site in one month, which is more than Facebook gained in the entire year, the company has revealed, illustrating the massive potential of the online market.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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