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NEW G.I.A. STUDY ON SOCIAL GAMING

July 12,2012 : NEW G.I.A. STUDY ON SOCIAL GAMING
 
Rising broadband penetration and the popularity of social networking sites is driving the social gaming market
 
Global Industry Analysts, Inc. has released a new study on social gaming markets, a global phenomenon projected to reach about US$18 billion by 2018, primarily driven by rising broadband penetration, the introduction of consoles with online capabilities and advanced wireless phones capable of supporting game downloads, and the ever rising number of subscribers to social networking sites.
 
Favourable demographic trends and robust demand from developing countries, Asia-Pacific in particular, also augur well for the market. The Asian Pacific market represents one of the most prominent regional markets with annual revenue from the region at a CAGR of around 36.9 percent over the analysis period, says GIA.
 
One of the many influences of modern technology on social interaction is the growing use of online gaming as a medium for social interactions. The importance of social interaction in games can be put into perspective by the fact that “social interaction” is becoming an increasingly important theme in multiplayer gaming. And mirroring the trend is the growing replacement of individual game consoles, which once ruled the video games industry, by online games.
 
The study points to social games which are increasingly being perceived as viral mechanisms that help promote qualities of cooperation and healthy competitiveness.
 
Incremental improvements in the quality of social games and superior in-depth gameplay have over the last couple of years, encouraged ever greater numbers of consumers to access the social gaming scene. The simplicity of gaming formats and easy accessibility over social networks has thrown open these games to a much wider community, including non-gamers such as housewives and busy professionals.
 
Although the demand curve slightly leans towards the younger generation, social games transcend the age factor, even appealing to senior citizens, the GIA study found.
 
The number of social network users already accounts for over two thirds of total Internet users and continues to grow rapidly, which makes social networks a fertile ground for proliferation of social games.
 
Providing free-to-play game offerings, social networking sites have converted non-gamers into active gamers and even occasional/casual gamers into serious social gamers.
 
Presenting live updates on the progress of a user in the game, social networking sites have brought the competitive element into social gaming, making it a big hit among gaming communities and general users alike.
 
The rapid growth in broadband Internet penetration is also helping boost the social gaming market across the world. Broadband connectivity at homes provides higher bandwidth and enables users to enjoy superior services, such as downloading high-quality streaming video content, and online games. By virtue of the superior surfing experience extended by broadband, broadband-based users typically spend more time online, thus driving commercial opportunities.
 
The upward trend is being boosted by the launch of consoles with online capabilities and wireless phones capable of supporting games downloads.
 
The introduction of smartphones such as iOS and Android based phones and tablets with built in social gaming features are also helping to increase traffic to social games.
 
GIA researchers predict that in the years ahead, social gaming is expected to get more sophisticated, and gain more popularity with users. New games will create innovative social experiences using information regarding real-world hobbies and interests of users.
 
There will be an increase in ARPU rates, thanks to the introduction of novel payment initiatives such as universal payment systems launched by Facebook that allow users to buy credits and spend across different games.
 
Increased penetration among Asian markets especially will add vigour to the global market, which will continue to prosper through greater participation from current users and viral participation from new users.
 
The GIA report “Social Gaming: A Global Strategic Business Report” provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections by annual revenues for major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, and Rest of Asia-Pacific), Latin America.

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Gambling News :

Tain Fast Bet - Our readers will recall Tain recently increased the number of live events it covers each month to 23,000, covering both traditional markets such as football, tennis and US sports and the more obscure curling, biathlon and Water Polo.

Olympic Entertainment Group Mobile Gaming - In its full-year 2016 report, Olympic Entertainment Group (OEG) has informed the establishment of a Malta-based company registered to facilitate its intended expansion into remote gambling.

Circus Evolution HD Slot - Malta-based content provider World Match has released its first title of 2017, “Circus Evolution HD”, a 5-reel, 3-row, circus-themed adventure offering Free Spins, Wilds and a Bonus Game.

Kindred Group Gets EU Recommendation on Consumer Protection - Kindred Group (formerly Unibet) has become the first operator to successfully meet the requirements of the EU Recommendation on Consumer Protection and Responsible Gambling following an external audit.

17 Crown people still detained - Reports from China over the weekend suggest that the 17 Crown people still detained could be looking at another twelve months of imprisonment as investigations into their alleged and still unspecified crimes drag on

SB1400 Virginia Poker Skill Game Bill - Her bill SB1400 is currently with the Senate General Laws and Technology Committee, whose 15 members will decide whether to progress it or condemn the Senator to another year of failure.

Pennsylvania Video Gaming Association - With the focus on Pennsylvania as the most likely next US state to legalize online gambling as part of a general gambling expansion measure, reporters noted this week the emergence of a new lobbying group in the state - the Pennsylvania Video Gaming Association.

Stiffer Problem Gambling Penalties in UK - The Guardian newspaper reports that the UK Gambling Commission plans to unveil new enforcement strategies on problem gambling and money laundering prevention this month, laying down tougher penalties for operators who fail to tackle these issues.

Malaysian police Destroy over 5000 Gambling Computers - Malaysian police in Kajang have destroyed 5,042 computer sets seized in online gambling raids over the past two years, explaining that the action is designed to take the machines out of circulation.

Spartan Poker vs SpartanPoker name War - Pokerguru, which owns the brand SpartanPoker.com, has threatened to sue the Indian Poker Championship over its use of the title Spartan Poker, and recently published a notification that it is not associated with the IPC version of the brand.

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