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NEW G.I.A. STUDY ON SOCIAL GAMING

July 12,2012 : NEW G.I.A. STUDY ON SOCIAL GAMING
 
Rising broadband penetration and the popularity of social networking sites is driving the social gaming market
 
Global Industry Analysts, Inc. has released a new study on social gaming markets, a global phenomenon projected to reach about US$18 billion by 2018, primarily driven by rising broadband penetration, the introduction of consoles with online capabilities and advanced wireless phones capable of supporting game downloads, and the ever rising number of subscribers to social networking sites.
 
Favourable demographic trends and robust demand from developing countries, Asia-Pacific in particular, also augur well for the market. The Asian Pacific market represents one of the most prominent regional markets with annual revenue from the region at a CAGR of around 36.9 percent over the analysis period, says GIA.
 
One of the many influences of modern technology on social interaction is the growing use of online gaming as a medium for social interactions. The importance of social interaction in games can be put into perspective by the fact that “social interaction” is becoming an increasingly important theme in multiplayer gaming. And mirroring the trend is the growing replacement of individual game consoles, which once ruled the video games industry, by online games.
 
The study points to social games which are increasingly being perceived as viral mechanisms that help promote qualities of cooperation and healthy competitiveness.
 
Incremental improvements in the quality of social games and superior in-depth gameplay have over the last couple of years, encouraged ever greater numbers of consumers to access the social gaming scene. The simplicity of gaming formats and easy accessibility over social networks has thrown open these games to a much wider community, including non-gamers such as housewives and busy professionals.
 
Although the demand curve slightly leans towards the younger generation, social games transcend the age factor, even appealing to senior citizens, the GIA study found.
 
The number of social network users already accounts for over two thirds of total Internet users and continues to grow rapidly, which makes social networks a fertile ground for proliferation of social games.
 
Providing free-to-play game offerings, social networking sites have converted non-gamers into active gamers and even occasional/casual gamers into serious social gamers.
 
Presenting live updates on the progress of a user in the game, social networking sites have brought the competitive element into social gaming, making it a big hit among gaming communities and general users alike.
 
The rapid growth in broadband Internet penetration is also helping boost the social gaming market across the world. Broadband connectivity at homes provides higher bandwidth and enables users to enjoy superior services, such as downloading high-quality streaming video content, and online games. By virtue of the superior surfing experience extended by broadband, broadband-based users typically spend more time online, thus driving commercial opportunities.
 
The upward trend is being boosted by the launch of consoles with online capabilities and wireless phones capable of supporting games downloads.
 
The introduction of smartphones such as iOS and Android based phones and tablets with built in social gaming features are also helping to increase traffic to social games.
 
GIA researchers predict that in the years ahead, social gaming is expected to get more sophisticated, and gain more popularity with users. New games will create innovative social experiences using information regarding real-world hobbies and interests of users.
 
There will be an increase in ARPU rates, thanks to the introduction of novel payment initiatives such as universal payment systems launched by Facebook that allow users to buy credits and spend across different games.
 
Increased penetration among Asian markets especially will add vigour to the global market, which will continue to prosper through greater participation from current users and viral participation from new users.
 
The GIA report “Social Gaming: A Global Strategic Business Report” provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections by annual revenues for major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, and Rest of Asia-Pacific), Latin America.



Gambling News :

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

New MPN Poker Rooms Tower Torneos - Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<

NY Rangers vs. Devils on 12/21 - When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.

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