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ONLINE GAMBLING BAN EXPENSIVE FOR U.S. SEARCH ENGINES
Steve Baldwin, writing for WebProNews this week conducted an interesting financial exercise to assess the cost to major US search engines of the ban on Internet gambling paid search ads.
Using a list of 200 keywords generated by Google’s keyword suggestion tool, which lists approximate monthly keyword volume and average CPCs, Baldwin created a minimum benchmark for what the search engines left on the table during the month of April 2009, working to the conservative assumption that paid clicks would constitute a 15 percent CTR rate for each gambling oriented SERP.
Baldwin's conclusions indicate that even taking a conservative view the amount of lost revenue is $9 632 382 and change per month, or about $115 million a year in possible revenues lost to the ban.
Extrapolating this to Yahoo! and Microsoft's Bing engines, using comScore’s search query rankings for the same period (April 2009) the numbers grow further.
Baldwin explains: "According to comScore, Google’s share was 64.2 percent, Yahoo’s at 20.4, and Microsoft at 8.2, which would put Yahoo’s monthly loss at $3 060 756 and change, and Microsoft’s at $1 230 304," he reveals.
"Ask, with a 3.8 share, is out $570 378 and AOL, with a 3.4 share, is out $510 378.
"Collectively, then, the money that all the search engines are leaving on the table each month is $15 004 198, or about $180 million a year."
The actual amounts could be considerably higher, bearing in mind Baldwin's cautious and conservative approach to his assessments.
Cryptologic 14 top games to be provided to Loto-Quebec -
02/08/2012 : The companies have signed a multi-year agreement that will see Cryptologic providing a portfolio of quality games to the Societe du jeu virtuel du Quebec, the online gaming division of the provincial state lottery corporation Loto-Quebec, known as Espacejeux.
Utah : Online Gambling : HB108 -
02/08/2012 : An intrastate attempt by Utah politician Stephen Sandstrom to introduce state legislation banning any legalisation of internet gambling has failed at the start gate.
MORE U.S. DISCUSSION ON INTERNET GAMBLING DUE THIS WEEK -
02/08/2012 : Interest in online gambling in the United States is set to continue on Thursday this week when the US Senate Committee on Indian Affairs meets to hear the views of a wide cross section of interested parties on the possible impact of legalised internet gambling on tribal gaming.
Judge wont dismiss DoJ Black Friday charges -
02/08/2012 : Former Utah banker John Campos and e-processor Chad Elie, who face charges relating to the payment processing of online poker transactions, suffered a setback Tuesday when a Manhattan judge refused to allow their motion for dismissal of Black Friday indictments against them.
ANOTHER MAJOR INTERNET GAMBLING BUST IN MALAYSIA -
02/08/2012 : Police units in Malaysia raided a series of premises in a week long anti-online gambling operation, seizing 225 computers and detaining 47 men, according to reports from the Bernama news agency. All of the detained men were later released on bail.
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