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Greenlight Seo finalist for the Best Use of Technology
3/8/10 - The specialist search engine optimisation and research company Greenlight, often quoted on its statistical findings on Internet gambling, has made the shortlist as a finalist for the ‘Best Use of Technology’ section of the Fast Growth Business Awards (FGBA 2010) - a showcase for Britain's most cutting edge businesses.
Greenlight cruised into the finalist list despite intense competition on the strength of its innovative merging of two proprietary data gathering technologies, gCentral and SearchSentry. This enabled the company to build a unique data generating system from which to produce industry sector reports.
Covering 16 industry verticals, these complimentary reports represent the first ever single source of search marketing benchmarking data intelligence available to marketers.
Because the methodology relies on no third party applications and code, it is an independent, purpose built platform designed to deliver results rapidly and to turn these into meaningful insight.
Using the information, companies can determine how well their brand or product websites perform in search engines benchmarked against competitors and in comparison to the maximum opportunity available.
Each report broadly provides the following:
* A breakdown of how many and what searches are made by the public in a given month, in a particular sector
* The performance and ranking of the 60 most visible brands against those searches in natural search and paid search (i.e. percentage share of visibility)
* The identification of the most common ad creatives used in paid search for that period and sector
* The potential opportunity available and lost for each brand in the sector within the given quarter.
Andreas Pouros, chief operating officer at Greenlight said: “We’re delighted with the recognition given to our proprietary technological capability. It enables us to deliver results rapidly and to turn them into meaningful, actionable marketing insight for the industry.”
Gambling News :
Live Dealer Now At Slotocash -
Live Dealer can be found in the left navigation menu under 'Live Dealer' when you, the player is logged in to instant play.
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
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