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Greenlight Seo finalist for the Best Use of Technology
3/8/10 - The specialist search engine optimisation and research company Greenlight, often quoted on its statistical findings on Internet gambling, has made the shortlist as a finalist for the ‘Best Use of Technology’ section of the Fast Growth Business Awards (FGBA 2010) - a showcase for Britain's most cutting edge businesses.
Greenlight cruised into the finalist list despite intense competition on the strength of its innovative merging of two proprietary data gathering technologies, gCentral and SearchSentry. This enabled the company to build a unique data generating system from which to produce industry sector reports.
Covering 16 industry verticals, these complimentary reports represent the first ever single source of search marketing benchmarking data intelligence available to marketers.
Because the methodology relies on no third party applications and code, it is an independent, purpose built platform designed to deliver results rapidly and to turn these into meaningful insight.
Using the information, companies can determine how well their brand or product websites perform in search engines benchmarked against competitors and in comparison to the maximum opportunity available.
Each report broadly provides the following:
* A breakdown of how many and what searches are made by the public in a given month, in a particular sector
* The performance and ranking of the 60 most visible brands against those searches in natural search and paid search (i.e. percentage share of visibility)
* The identification of the most common ad creatives used in paid search for that period and sector
* The potential opportunity available and lost for each brand in the sector within the given quarter.
Andreas Pouros, chief operating officer at Greenlight said: “We’re delighted with the recognition given to our proprietary technological capability. It enables us to deliver results rapidly and to turn them into meaningful, actionable marketing insight for the industry.”
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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