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Greenlight Seo finalist for the Best Use of Technology
3/8/10 - The specialist search engine optimisation and research company Greenlight, often quoted on its statistical findings on Internet gambling, has made the shortlist as a finalist for the ‘Best Use of Technology’ section of the Fast Growth Business Awards (FGBA 2010) - a showcase for Britain's most cutting edge businesses.
Greenlight cruised into the finalist list despite intense competition on the strength of its innovative merging of two proprietary data gathering technologies, gCentral and SearchSentry. This enabled the company to build a unique data generating system from which to produce industry sector reports.
Covering 16 industry verticals, these complimentary reports represent the first ever single source of search marketing benchmarking data intelligence available to marketers.
Because the methodology relies on no third party applications and code, it is an independent, purpose built platform designed to deliver results rapidly and to turn these into meaningful insight.
Using the information, companies can determine how well their brand or product websites perform in search engines benchmarked against competitors and in comparison to the maximum opportunity available.
Each report broadly provides the following:
* A breakdown of how many and what searches are made by the public in a given month, in a particular sector
* The performance and ranking of the 60 most visible brands against those searches in natural search and paid search (i.e. percentage share of visibility)
* The identification of the most common ad creatives used in paid search for that period and sector
* The potential opportunity available and lost for each brand in the sector within the given quarter.
Andreas Pouros, chief operating officer at Greenlight said: “We’re delighted with the recognition given to our proprietary technological capability. It enables us to deliver results rapidly and to turn them into meaningful, actionable marketing insight for the industry.”
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Gambling News :
Betsoft Gaming In Deal With SuprNation -
Betsoft Gaming’s latest content supply partnership will see its Slots3 collection launched on VoodooDreams.com, SuprNation’s primarily Swedish and Nordic focused online gaming operation.
Ladbrokes New SPonsor of The Hennessy Gold Cup -
The longest sponsorship deal in the history of British horse racing has come to an end with Ladbrokes becoming the new sponsor of the race formerly known as The Hennessy Gold Cup for the next five years, Racing Post reports.
Ladbrokes Appoints Annemarie Durbin -
Durbin, a qualified lawyer with over two decades of international banking experience, will also take up membership of the Audit, Remuneration, Social Responsibility and Nomination Committees with effect from March 1, 2017.
Olympus Slot Pays $210k Jackpot to USA Player -
“I love slots, been playing a long time. I go to Vegas once a year. In between I play online. It’s so convenient. I play mostly Hold the Riches, Pyramid Plunder, Dollar Storm or Olympus. I’ve also started playing keno more.”
Divine Fortune SLot Launches -
NetEnt has launched a new local jackpot title “Divine Fortune”, a five-reel, 3-row, twenty-fixed line video slot themed on ancient Greece and a world of mythical creatures, legendary riches, and golden coins.
2 Huge Wins at Bovada Casino -
Paul D. from Boston, MA, scored really big, earning $808,529.80 playing the Food Fight progressive jackpot slot on the Bovada online casino on a wager of $11.25. Unfortunately Bovada's press release does not give any further details.
China Internet Clean Up Campaigns -
The advisory revealed that the current drive will run through to the end of March 2018, and that online gambling and other inappropriate or unacceptable content must be blocked because:
AOPA to campaign for poker to be left alone -
The threat that amendments to the federal Australian Interactive Gaming Act aimed at stopping in-play action could spill over into an online poker ban has motivated Aussie players to form an action group in support of the game.
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