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Greenlight Seo finalist for the Best Use of Technology
3/8/10 - The specialist search engine optimisation and research company Greenlight, often quoted on its statistical findings on Internet gambling, has made the shortlist as a finalist for the ‘Best Use of Technology’ section of the Fast Growth Business Awards (FGBA 2010) - a showcase for Britain's most cutting edge businesses.
Greenlight cruised into the finalist list despite intense competition on the strength of its innovative merging of two proprietary data gathering technologies, gCentral and SearchSentry. This enabled the company to build a unique data generating system from which to produce industry sector reports.
Covering 16 industry verticals, these complimentary reports represent the first ever single source of search marketing benchmarking data intelligence available to marketers.
Because the methodology relies on no third party applications and code, it is an independent, purpose built platform designed to deliver results rapidly and to turn these into meaningful insight.
Using the information, companies can determine how well their brand or product websites perform in search engines benchmarked against competitors and in comparison to the maximum opportunity available.
Each report broadly provides the following:
* A breakdown of how many and what searches are made by the public in a given month, in a particular sector
* The performance and ranking of the 60 most visible brands against those searches in natural search and paid search (i.e. percentage share of visibility)
* The identification of the most common ad creatives used in paid search for that period and sector
* The potential opportunity available and lost for each brand in the sector within the given quarter.
Andreas Pouros, chief operating officer at Greenlight said: “We’re delighted with the recognition given to our proprietary technological capability. It enables us to deliver results rapidly and to turn them into meaningful, actionable marketing insight for the industry.”
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
NBA Odds: Wizards-Celtics at the Garden -
The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.
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