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GTECH G2 IN SPORTS BETTING PARTNERSHIP WITH MARCA
11/18/2012 : GTECH G2 IN SPORTS BETTING PARTNERSHIP WITH MARCA
Deal solidifies position in newly regulated Spanish market
Spielo International's GTECH G2 business arm will provide Spanish players with a full sports betting solution using its Margin Maker software to be hosted on the popular sports newspaper MARCA's website.
The agreement signed with Spanish publishing group Unidad Editorial, which also owns the El Mundo and Expansión newspapers, will see MARCA provide wagering opportunities through in-play betting and a suite of gaming products.
The new MARCA Apuestas brand will launch a substantial, multi-million Euro marketing campaign advertising its offering to the Spanish online betting market.
“MARCA is the most popular sports newspaper in Spain and part of the largest publishing group in the country, Unidad Editorial,” said Walter Bugno, President and CEO, SPIELO International and GTECH G2. “MARCA has millions of loyal readers so this agreement will enhance GTECH G2’s presence in Spain and solidify our leading position in the sports betting market.”
“We are delighted to have reached this agreement with such an esteemed partner,” said Nicola Speroni, General Manager, MARCA. “The launch of an online sports betting product is an exciting chapter in the history of MARCA and a step in developing its digital future. We are very happy to give a brand new opportunity to play and have fun to our millions of website users.”
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