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Poker: Wsop Marketing Contract renewed
9/26/09 - IMG Sports & Entertainment and Harrah's Interactive Entertainment, Inc. have announced a four-year contract extension for global representation of the World Series of Poker property.
Through the new agreement, IMG will activate its global network to help guide the international expansion of the brand, including sponsorship, event management, licensing and television distribution.
"We are looking to emphasize the 'World' in World Series of Poker as our vision of the brand extends beyond the annual events in Las Vegas and London," said Mitch Garber, Chief Executive Officer of HIE. "By tapping the global reach and expertise of IMG, we are confident that together we can take the brand to new levels on the international stage through new international bracelet events and other WSOP licensed poker events."
IMG has served as WSOP's agency of record for sponsorship and licensing since 2005, helping to attract several corporate sponsors to the sport including Jack Link's, Hershey's and Planters.
"The World Series of Poker is an impressive property that we believe is well positioned to expand successfully into international markets given the increased activity in the online and offline poker business in key international markets," said David Abrutyn, Senior Vice President, Global Managing Director IMG Consulting.
The IMG agreement marks the third strategic business relationship formed by HIE in the past few months. Recent other deals include Dragonfish which will provide the infrastructure for entry into online gaming in the UK; and a renewal with ESPN to provide a long television promotional platform for the brand in the U.S. through 2017.
The World Series of Poker, in its 40th year, has experienced record growth in the last five years. Participants from 115 nations competed in this year's tournament, up from 24 just five years ago and entrants have gone from 13 036 to 60 875 during the same span. The WSOP expanded into Europe in 2007 with the creation of the World Series of Poker Europe held each fall in London.
Gambling News :
NHL Odds: Lightning go for Season Sweep Over Red Wings -
The Tampa Bay Lightning (37-29-9) have been doing everything possible to make a fourth straight appearance in the Stanley Cup Playoffs. Without star centre Steven Stamkos, Nikita Kucherov (38 goals, 40 assists) and Victor Hedman (15 goals, 47 assists) have stepped up and will look to continue their strong play against the Wings. Game time is 7:30 PM ET on FS-D.
MPN Charity Poker Tournament at ICE 2017 -
During what was a busy three-days for Microgaming at ICE Totally Gaming 2017, the MPN team enjoyed a charity poker tournament with Microgaming operators on Tuesday 7 February.
US$30M DUBAI WORLD CUP -
Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
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