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Poker: Wsop Marketing Contract renewed
9/26/09 - IMG Sports & Entertainment and Harrah's Interactive Entertainment, Inc. have announced a four-year contract extension for global representation of the World Series of Poker property.
Through the new agreement, IMG will activate its global network to help guide the international expansion of the brand, including sponsorship, event management, licensing and television distribution.
"We are looking to emphasize the 'World' in World Series of Poker as our vision of the brand extends beyond the annual events in Las Vegas and London," said Mitch Garber, Chief Executive Officer of HIE. "By tapping the global reach and expertise of IMG, we are confident that together we can take the brand to new levels on the international stage through new international bracelet events and other WSOP licensed poker events."
IMG has served as WSOP's agency of record for sponsorship and licensing since 2005, helping to attract several corporate sponsors to the sport including Jack Link's, Hershey's and Planters.
"The World Series of Poker is an impressive property that we believe is well positioned to expand successfully into international markets given the increased activity in the online and offline poker business in key international markets," said David Abrutyn, Senior Vice President, Global Managing Director IMG Consulting.
The IMG agreement marks the third strategic business relationship formed by HIE in the past few months. Recent other deals include Dragonfish which will provide the infrastructure for entry into online gaming in the UK; and a renewal with ESPN to provide a long television promotional platform for the brand in the U.S. through 2017.
The World Series of Poker, in its 40th year, has experienced record growth in the last five years. Participants from 115 nations competed in this year's tournament, up from 24 just five years ago and entrants have gone from 13 036 to 60 875 during the same span. The WSOP expanded into Europe in 2007 with the creation of the World Series of Poker Europe held each fall in London.
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
NBA Odds: Wizards-Celtics at the Garden -
The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.
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