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Income Access Survey
The Montreal-based online gambling affiliate program Income Access has found a way to amass knowledge and benefit charity at the same time with its latest affiliate survey. The company has introduced a new study designed to collect information on Internet gambling affiliates and their preferences, the results of which will be made available free to respondents. And as an incentive to participate, the program is offering to donate a dollar to the One Laptop Per Child (OLPC) Foundation for every survey completed.
"Having an understanding of our partners' needs is what has helped us become so successful, and we're looking forward to sharing that success with those less fortunate than us." said Nicky Senyard, CEO of Income Access. "As the market continues to evolve, so do the needs of our partners. This second survey will allow us to understand how the needs of affiliates continue to change, and what we can do to continue delivering the type of support they need to succeed."
The Income Access affiliate survey will be comprised of 28 questions and will run until January 5th 2009. The affiliate marketing survey will measure how affiliates market their portals, gather analytics, and keep up-to-date with best practices. It will additionally address how affiliates interact with new brands, collect information from the industry and the type of compensation models that they prefer to work with.
Affiliates who are interested in receiving an executive summary and having Income Access donate one dollar to OLPC for their efforts can find more information on the firm's website.
This survey follows a previous research initiative that Income Access conducted in July of 2008. In addition to gathering information on what support affiliates need most to succeed, it aims to document how the needs evolve alongside the industry. The July survey received a remarkable 72.3 percent response rate, and an executive summary of the results was distributed to participants.
"Income Access has always striven to set an industry example by focusing on relationships and gathering the necessary intelligence to build them," said Senyard. "We work closely with affiliates to help them succeed, and provide them with the support and tools to do so. This survey will help guide us in better understanding what affiliates need most out of an affiliate network and the software that powers it."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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