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PERFORM has partnered with mobile ad network InMobi
1/23/2012 : PERFORM APPOINTS MOBILE AD NETWORK FOR AFRICA
Partner experienced in burgeoning mobile advertising industry in Africa
Digital sports media group PERFORM has partnered with mobile ad network InMobi to cover all African traffic to m.goal.com, the mobile version of PERFORM's football news site Goal.com.
InMobi will sell over half a billion mobile ad impressions this year from traffic to m.goal.com, with the finals of the 2012 African Cup of Nations in January and February boosting traffic from Africa as fans head to the mobile site for the latest news from the competition.
"As the world's largest football website with over 20 million unique users each month, we needed a mobile ad network with the necessary scale and reach to match the size and ambition of our operation," said Daryn Wober, managing director of Global Business Development at PERFORM. "Furthermore we needed a partner who has experience working with the growing African mobile advertising industry as we continue to grow our business in the region."
"This is a significant new partnership for InMobi and for our customers," added Rob Jonas, vice president and managing director of InMobi. "Our extensive network, combined with this agreement with Goal.com, gives us unrivalled reach across the whole of the African continent to help us deliver our target impressions each month. We are looking forward to working with Goal.com to bring mobile ads to consumers across all of Africa."
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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