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INTERCASINO IN BRANDING DEAL WITH UK AGENCY
Thursday August 2,2012 : INTERCASINO IN BRANDING DEAL WITH UK AGENCY
Following insights gleaned from player research, Intercasino is repositioning itself in the market
One of the internet's longest established and most successful online gambling casinos, Intercasino.com, is set to rebrand and reposition itself in the market following research among players on three continents.
TheAgency, based in Bath, England, has been chosen to spearhead the rebranding after conducting research on Intercasino's behalf.
Following insights gleaned from the extensive study, which spanned Europe, East Asia and North America, InterCasino is aiming to offer customers a more sophisticated experience aimed at attracting new players and nurturing existing customers.
Deploying the catchline "Seriously Entertaining", TheAgency will oversee a global advertising campaign on InterCasino's behalf, with digital channels playing a key role.
Saman Mansourpour, a partner at the advertising company, said: "We are an integrated agency with digital at our heart. To be involved in such a significant integrated campaign across so many global markets is a real thrill."
Nicky Getley, head of acquisition at InterCasino, said he had been impressed by TheAgency's work for his company so far and was excited about what the future held.
"The appointment of TheAgency represents an exciting step forward for us as a brand," said Getley.
"They brought strategy and an understanding of the marketplace that was refreshing to see, and their creative work pushed boundaries in what can be a very busy marketplace. Standout is absolutely paramount in our environment. We're really excited about where this will take us."
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Asia Gaming To Showcase Live Dealer Action -
Asia Gaming will be practically demonstrating its live dealer baccarat at the ICE show next month. The Asia-facing online gambling provider is on the expansion trail and intends to make a big impact at the expo and conference in London.
2017 Aussie Millions Event 6 -
Heads up, Boivin faced local pro Joel Feldman, but the Aussie proved to be no match for an on-fire Boivin who dispatched him with the runner up prize of A$78,440.
2017 Ice Totally Gaming -
Next month's ICE Totally Gaming conference and expo will again be a truly international affair, following confirmation by organizers Clarion Gaming that a total of 67 jurisdictions and sovereign states will be represented on the show floor at ExCeL Centre, London.
IGT in 7 Year Deal With Svenska Spel -
#IGT , as legacy #GTECH , has been providing video lottery products and support services to the state-owned monopoly Svenska Spel since 1996, the statement reminds readers.
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