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INTERCASINO IN BRANDING DEAL WITH UK AGENCY
Thursday August 2,2012 : INTERCASINO IN BRANDING DEAL WITH UK AGENCY
Following insights gleaned from player research, Intercasino is repositioning itself in the market
One of the internet's longest established and most successful online gambling casinos, Intercasino.com, is set to rebrand and reposition itself in the market following research among players on three continents.
TheAgency, based in Bath, England, has been chosen to spearhead the rebranding after conducting research on Intercasino's behalf.
Following insights gleaned from the extensive study, which spanned Europe, East Asia and North America, InterCasino is aiming to offer customers a more sophisticated experience aimed at attracting new players and nurturing existing customers.
Deploying the catchline "Seriously Entertaining", TheAgency will oversee a global advertising campaign on InterCasino's behalf, with digital channels playing a key role.
Saman Mansourpour, a partner at the advertising company, said: "We are an integrated agency with digital at our heart. To be involved in such a significant integrated campaign across so many global markets is a real thrill."
Nicky Getley, head of acquisition at InterCasino, said he had been impressed by TheAgency's work for his company so far and was excited about what the future held.
"The appointment of TheAgency represents an exciting step forward for us as a brand," said Getley.
"They brought strategy and an understanding of the marketplace that was refreshing to see, and their creative work pushed boundaries in what can be a very busy marketplace. Standout is absolutely paramount in our environment. We're really excited about where this will take us."
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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