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Tech : 84 percent of iPhone users would select the same brand again
Sunday November 27,2011 : IPHONE USERS ARE LOYAL TO THE BRAND
New study by Gfk shows that 84 percent of iPhone users would select the same brand again
The ubiquitous Apple mobile range remains ahead of rivals in brand loyalty, according to a new report from research firm Gfk, which found that 84 percent of iPhone users said they would pick iPhone when replacing their cellphones.
In contrast, 60 percent of consumers who use smartphones running Google's Android platform said they would pick the same software again, and only 48 percent of Research In Motion cellphone users said they would stay loyal to their Blackberrys.
Growth in Apple smartphone sales may have slowed, but still rose 49 percent last quarter from a year ago, according to another researcher, IDC.
Ryan Garner, an analyst at GfK, said the ongoing rush to build market position was crucial for the future success of the brands as on average 63 percent of consumers are sticking to the type of phone they have - reducing the chance for fast changes in the market place.
Garner said the fast growth of Android and the launch of new Microsoft Windows, which will be similar for PCs, tablets and smartphones, mean there are still opportunities for others.
"Apple is clearly ahead of the game, but developments next year will challenge that," Garner said. "The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop brand loyalty."
The research firm interviewed 4,500 people in Britain, France, Germany, Italy, Spain, Brazil, China, the United States and Japan.
Gambling News :
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
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MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
NY Rangers vs. Devils on 12/21 -
When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.
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