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Tech : 84 percent of iPhone users would select the same brand again
Sunday November 27,2011 : IPHONE USERS ARE LOYAL TO THE BRAND
New study by Gfk shows that 84 percent of iPhone users would select the same brand again
The ubiquitous Apple mobile range remains ahead of rivals in brand loyalty, according to a new report from research firm Gfk, which found that 84 percent of iPhone users said they would pick iPhone when replacing their cellphones.
In contrast, 60 percent of consumers who use smartphones running Google's Android platform said they would pick the same software again, and only 48 percent of Research In Motion cellphone users said they would stay loyal to their Blackberrys.
Growth in Apple smartphone sales may have slowed, but still rose 49 percent last quarter from a year ago, according to another researcher, IDC.
Ryan Garner, an analyst at GfK, said the ongoing rush to build market position was crucial for the future success of the brands as on average 63 percent of consumers are sticking to the type of phone they have - reducing the chance for fast changes in the market place.
Garner said the fast growth of Android and the launch of new Microsoft Windows, which will be similar for PCs, tablets and smartphones, mean there are still opportunities for others.
"Apple is clearly ahead of the game, but developments next year will challenge that," Garner said. "The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop brand loyalty."
The research firm interviewed 4,500 people in Britain, France, Germany, Italy, Spain, Brazil, China, the United States and Japan.
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PlaySugarHouse To Carry Konami Content -
Content provider Konami will provide its Gypsy Fire and Fortune Stacks slot games to Rush Street Interactive-operated PlaySugarHouse.com on an exclusive basis in the New Jersey real-money online and mobile wagering market.
ITF TERMINATES BETWAY SPONSORSHIP DEAL -
The International Tennis Federation (ITF) has reportedly terminated Betway’s three-year sponsorship partnership as an extension to their anti-match fixing and sports integrity policy.
GSA To Launch European division -
The expansion enables the GSA to better focus on the regional needs of its members outside of North America and underscores its recognition and commitment to growing European membership.
Paddy Power Trading Update -
Company prevails despite adverse sports and US election results; Trump success cost the group GBP 5 million, whilst punter successes took another GBP 40 million in Q4-2016.
Tabcorp SunBets project -
The details were revealed this week in an IT News article quoting Tabcorp's chief information officer, Kim Wenn, who described the SunBets project as Tabcorp's biggest global venture yet.
China Lottery Sales Up in 2016 -
The Chinese official news agency Xinghua reports that according to figures from the Ministry of Finance released Monday, Chinese lottery sales in 2016 rose 7.3 percent year-on-year to 394.64 billion yuan (about US$57.53 billion).
New chairman and a new director for 500.com -
Chinese online lottery operator 500.com has announced major executive changes to the company with the apparently amicable departure of director and chairman Man San Law, as well as director Weiguo Zhao from its board of directors, effective January 20, 2017.
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