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JackGold Casino Launches TV Campaign

Monday December 9, 2013 : FIRST TV CAMPAIGN BOOSTS JACK GOLD MOBILE CASINO
 
Advertising raises brand awareness as customer wins a gold bar.
 
Ambitious plans to boost the mobile-focused Jack Gold Casino brand with a television advertising campaign has seen a significant uplift in traffic, according to its owners.
 
Locus Gaming launched its first phase of commercials at the end of October on a range of terrestrial and digital channels.
 
The campaign culminated in one new player winning a solid gold bar in a prize draw organised to coincide with the Gold Rush-themed creative. During the time the adverts aired, visits to the site more than doubled, with the number of active real money players increasing by 75 percent, management revealed Monday.
 
Ed Andrewes, CEO of Locus Gaming said the marketing plan was encouraging at a time when the volume, frequency, and exposure of gambling adverts on UK television is under review.
 
He added: “We didn’t take the decision to do above the line advertising lightly as there is considerable expense associated with it. We were also aware of concerns over saturation coverage.
 
“But we are pleased with the increased awareness, including a boost in the credibility of the site among new and existing customers and tangible commercial returns.
 
“We’re confident we’ve got the right product available on the right platforms for today’s casino customers, but it’s crucially important to reach out rather than expecting them to find us.”
 
The adverts sought to develop a heritage for the brand by taking viewers back in time to the early days of the California Gold Rush. They are then returned to the cutting edge technology of the current day.
 
Central to the promotion, which was initially aired on ITV, Channel 5, and Sky Television, Locus gave away a solid gold bar to one lucky customer.
 
The randomly drawn new player, David D, from Marlow, Bucks, who deposited and played on the site after watching the commercial, said: "I saw the advert and that gave me the confidence to play with Jack Gold – the site is superb. I couldn’t believe it when I won the gold bar. It is surprisingly heavy – I am going to hold on to it and brag about it for years to come!"
 
Jack Gold Casino is now optimised for a greater number of Android devices and the new breed of mobile and tablet handsets in local and emerging markets. The changes follow research into preferred operating systems and handsets in territories where there is heavy mobile device usage such as Australia and South Africa.



Gambling News :

NHL Odds: Lightning go for Season Sweep Over Red Wings - The Tampa Bay Lightning (37-29-9) have been doing everything possible to make a fourth straight appearance in the Stanley Cup Playoffs. Without star centre Steven Stamkos, Nikita Kucherov (38 goals, 40 assists) and Victor Hedman (15 goals, 47 assists) have stepped up and will look to continue their strong play against the Wings. Game time is 7:30 PM ET on FS-D.

MPN Charity Poker Tournament at ICE 2017 - During what was a busy three-days for Microgaming at ICE Totally Gaming 2017, the MPN team enjoyed a charity poker tournament with Microgaming operators on Tuesday 7 February.

US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

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