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JackGold Casino Launches TV Campaign

Monday December 9, 2013 : FIRST TV CAMPAIGN BOOSTS JACK GOLD MOBILE CASINO
 
Advertising raises brand awareness as customer wins a gold bar.
 
Ambitious plans to boost the mobile-focused Jack Gold Casino brand with a television advertising campaign has seen a significant uplift in traffic, according to its owners.
 
Locus Gaming launched its first phase of commercials at the end of October on a range of terrestrial and digital channels.
 
The campaign culminated in one new player winning a solid gold bar in a prize draw organised to coincide with the Gold Rush-themed creative. During the time the adverts aired, visits to the site more than doubled, with the number of active real money players increasing by 75 percent, management revealed Monday.
 
Ed Andrewes, CEO of Locus Gaming said the marketing plan was encouraging at a time when the volume, frequency, and exposure of gambling adverts on UK television is under review.
 
He added: “We didn’t take the decision to do above the line advertising lightly as there is considerable expense associated with it. We were also aware of concerns over saturation coverage.
 
“But we are pleased with the increased awareness, including a boost in the credibility of the site among new and existing customers and tangible commercial returns.
 
“We’re confident we’ve got the right product available on the right platforms for today’s casino customers, but it’s crucially important to reach out rather than expecting them to find us.”
 
The adverts sought to develop a heritage for the brand by taking viewers back in time to the early days of the California Gold Rush. They are then returned to the cutting edge technology of the current day.
 
Central to the promotion, which was initially aired on ITV, Channel 5, and Sky Television, Locus gave away a solid gold bar to one lucky customer.
 
The randomly drawn new player, David D, from Marlow, Bucks, who deposited and played on the site after watching the commercial, said: "I saw the advert and that gave me the confidence to play with Jack Gold – the site is superb. I couldn’t believe it when I won the gold bar. It is surprisingly heavy – I am going to hold on to it and brag about it for years to come!"
 
Jack Gold Casino is now optimised for a greater number of Android devices and the new breed of mobile and tablet handsets in local and emerging markets. The changes follow research into preferred operating systems and handsets in territories where there is heavy mobile device usage such as Australia and South Africa.



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NHL Odds: Lone Canadian Team Plays on Friday - “Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.

NBA Odds: Will Cavaliers Be Rusty in Game 1? - The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.

4 New Microgaming Releases in May 2017 - Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.

PKR Company Statement Update - Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.

Microgaming Wins The Spark Award 2017 - The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.

NHL Predators First Ever Conference Finals Appearance - With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.

NBA Odds: Wizards-Celtics at the Garden - The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.

A Night With Cleo Pays $180K Progressive Jackpot - We’d like to give a shout out to Juan S. from Texas for joining Bovada on a high note on Thursday May 4.

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