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Jackpot Joy TV ad determined to be misleading
Wednesday May 6,2015 : JACKPOTJOY AD UNDER ASA SCRUTINY
TV ad determined to be misleading
The UK Advertising Standards Authority (ASA) ruled on a complaint concerning Profitable Play’s Jackpotjoy online bingo TV Ad this week, concluding that the ad had indeed breached ASA codes.
Two complainants challenged whether the ad promoting ”Up to 10,000 jackpots every hour ..." and "up to £10,000 every hour" was misleading as there were between 13 and 15 draws in a 24-hour period which were only offered during peak hour times in order to reach a wider audience.
The ASA found that a number of consumers were active on the site outside of the peak hours, and considered that viewers would believe they would be able to win a jackpot at any time, unless it was made clear that there would be no jackpot during a particular period.
“We considered that viewers would interpret the claim "every hour" to mean there would be at least one jackpot each hour, for the entire 24-hour period. We considered that the qualification "Min 13 games/day" contradicted rather than clarified the claim, and therefore concluded that the ad was misleading,” the ASA ruled.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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