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Mobile and Handheld Games: Discover, Monetise, Advertise 2014–2019
Wednesday August 27,2014 : JUNIPER PAINTS ROSY PICTURE FOR 2019
Forecasts $13.3 Billion in tablet game revenues
The latest report, "Mobile & Handheld Games: Discover, Monetise, Advertise 2014–2019", from Juniper Research forecasts worldwide revenues for tablet games will exceed $13.3 Billion by 2019.
Other interesting summations include:
- Industry growth will be driven by improved mobile broadband penetration, convenience, improved storage and graphic capabilities.
- The next year may be critical for smaller, independent games developers as greater funding will be required to achieve consumer awareness in a crowded marketplace with crowdfunding representing an increasingly popular option.
- Strong growth in monetisation of smartphone games across emerging markets, with carrier billing deployments increasingly facilitating storefront payments in countries with lower banked penetration rates.
- With micro-apps now being embedded in messenger services, these may serve as an additional delivery channel for games in the medium term, stimulating further growth.
- A sister report titled "PC & Console Games: Trends, Opportunities, and Vendor Strategies 2014-2019", predicts a shift to digital game software distribution and adaptation to elements of the free-to-play business model are inevitable due to declining sales.
- Advertisements are becoming increasingly key in revenue generation, as only about six per cent of mobile games will be paid for at point of download in 2019.
- Diversified gaming offerings have resulted in a sharp uplift in the scale and session length of social/casual games amongst wider demographics.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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