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Ladbrokes gambling group puts GBP50 million into new strategy
Tuesday June 21 , 2011 : Land and online gambling group puts GBP50 million into new strategy
According to reports in Marketing Magazine, the UK land and online gambling group Ladbrokes is planning an innovation strategy that involves a marketing investment of GBP50 million.
The company is to refocus its marketing strategy by using insights gained online to shape its above-the-line advertising in order to position Ladbrokes as an innovative bookmaker.
As part of the strategy, the betting firm has moved its GBP8 million ad account out of M&C Saatchi and into SapientNitro.
The switch in strategy follows an 11.9 percent drop in profits at Ladbrokes in 2010.
‘We realise it is imperative to strengthen our capabilities in areas such as sportsbook, technology and online marketing,’ said Ladbrokes chief executive Richard Glynn earlier this year.
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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