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LADBROKES TO BOOST CUSTOMER RELATIONSHIP MANAGEMENT
UK gambling group Ladbrokes is to ramp up eCRM (customer relationship management) activity in its Internet operations in the second half of 2009 in an attempt to boost revenues per player, reports Market Direct.
The bookmaker is understood to be talking to database specialists about building a new CRM platform to face the challenges of an increasingly competitive European online gambling market.
Market Direct reports that a TV campaign in April for Ladbrokes Casino.com boosted player recruitment, but a spokesman for Ladbrokes told one trade magazine that the focus would be on increasing spend from existing individual players.
"Our marketing campaigns have successfully recruited large numbers of players but yield per player is down," the spokesperson said. "Having recruited large numbers of players in the first half we are now focusing on CRM to drive revenues in the second half."
Ladbrokes also announced last week that it is to move its internet sportsbook operations to Gibraltar by the end of the year to save costs. Its archrival William Hill is also moving offshore to benefit from low-tax jurisdictions.
Gambling News :
US$30M DUBAI WORLD CUP -
Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines
NHL Odds: Forsberg Faces Elliott in Nashville -
The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.
NBA Odds: Hawks, Wiz in Southeast Showdown -
The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.
NBA Odds: Clippers Try to Slow Down Bucks in LA -
Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.
NHL Odds: Canadiens Welcome Islanders Tonight -
The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.
NHL Odds: Reeling Flyers Seek Relief in Pittsburgh -
#nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.
Dollars to Donuts Slot Launch -
Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.
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