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Ladbrokes Life Media campaign Complaints
Wednesday September 17,2014 : LADBROKES AD CAMPAIGN SCRUTINISED BY ASA (Update)
Finds breach of code in two instances of a broader campaign
Following 98 complaints from the general public, the Advertising Standards Authority (ASA) delivered its decision on Ladbrokes Betting & Gaming's Ladbrokes Life Media campaign .
In appraising three issues covering four TV ads, six poster ads, four video-on-demand ads and a video on the Ladbrokes Youtube channel, the ASA upheld one issue in relation to two poster ads.
Most complaints involved the perceived portrayal of socially irresponsible gambling behaviour: that could lead to financial, social or emotional harm; that gambling is indispensable; suggested peer pressure to gamble; that gambling could enhance personal qualities; that gambling was cool and glamorous.
Ladbrokes believed that most consumers would see the ads, viewed as a whole, as depicting snapshots of the life of a regular group of friends, would recognise the dryly humorous tone and would not interpret them to encourage an irresponsible attitude towards gambling.
The ASA ruled that the strapline in two of the poster ads; "WHEN YOU WIN IT'S SKILL - WHEN YOU LOSE IT'S BAD LUCK" and "ONCE IS LUCK - TWICE IS TALENT", condoned an irresponsible attitude towards gambling and therefore breached the CAP Code.
However, the other two complaints which questioned responsibility as the ads could be seen by under-18s; and the perceived linking of gambling to seduction, sexual success or enhanced attractiveness were not upheld.
In summary, the ASA ruled the two poster ads may not appear again in their current form and reminded Ladbrokes to ensure that their advertising did not condone an irresponsible attitude towards gambling.
Danske Spil Bingo Moves to Microgaming -
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Quickfire live on Strendus -
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Quickfire content live on BetatHome -
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Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
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