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LADBROKES POSTS Q1-2016 RESULTS

Thursday April 21,2016 :  LADBROKES POSTS Q1-2016 RESULTS
 
Cheltenham racing takes the shine off sports betting performance.
 
UK online and land gambling group Ladbrokes has posted its Q1-2016 results, noting that bookie-negative outcomes from this year's Cheltenham horse racing took some of the shine off performance, but that digital operations continued to impress.
 
In Digital, Ladbrokes.com and Exchanges net revenue increased by 38.4 percent with strong growth in both sportsbook and gaming.
 
Sportsbook actives were up 27.8 percent and stakes up 35.2 percent - the ninth consecutive quarter of year-on-year growth - which coupled with improved margins at 7.9 percent resulted in sportsbook net revenue rising 59 percent.
 
Mobile staking increased by 57.6 percent and now accounts for 77.1 percent of sportsbook staking.
 
Gaming delivered its sixth consecutive quarter of year-on-year growth with net revenue up 27.3 percent and 43.8 percent more players.
 
In Australia, on a local currency basis staking was up 51.5 percent and revenue rose 38.4 percent driven by an 86.9 percent increase in active players. Margins were flat at 9.8 percent and net revenue increased 6.5 percent.
 
Overall group net revenues on a year-on-year basis were up 10.6 percent.
          
The group's European Retail (land) enterprises recorded net revenue up 6.5  percent.
 
Highlights flagged by the company included:
          
* UK Retail: estate wide SSBTs and focused call-to-action offers delivered football stakes +9.0 percent and gross win +87.6 percent;
 
* Multi-channel underpinned by colleague reward programme delivered a further 43,000 active players in Q1;
 
* 73 shops refurbished under first phase of targeted UK Retail capital expenditure programme
 
* Ladbrokes.com sportsbook delivered a ninth consecutive quarter of y-o-y staking growth, and a 43.8 percent increase in active players helped deliver a sixth consecutive quarter of net revenue growth;
 
* Sustained marketing and sponsorship activity in Australia delivered more players in both the active and recreational player bases;
 
Group chief executive Jim Mullen said the first quarter of the year had started well and was encouraging
 
"Results throughout the first few weeks were largely in our favour and our customer metrics have continued to be strong.
 
"Our focus remains on best in class customer service, superior quality of product and maximising the multi-channel potential of our business," he said, expressing pleasure at the positive reaction to the group's increased marketing and its multi-channel proposition,” he reported.
 
"We have enjoyed record weeks across key metrics including actives and staking in digital, SSBTs and multi-channel sign ups in retail," he added.
 
Commenting on the bad results impacting almost all bookmaking companies from player-friendly outcomes at Cheltenham, Mullen said
 
"At Cheltenham we were reminded of the intense competition with offers and pricing at levels which, in our view, abandoned bookmaking principles. We competed hard but refused to pursue unsustainable strategies and our stance remains that we will compete where we know we can get the right returns from the right customers."
 
He concluded: "We are currently a little ahead of our plans on key customer metrics and benefited from favourable results up until Cheltenham.  However, experience tells us to expect results to normalise over time.  We remain confident to deliver a result in line with our expectations."
 
Interestingly, the report shows that if break-out football club Leicester City continues its winning ways and tops the English Premier League, Ladbrokes has made provision for a hit to its coffers of GBP 3 million despite already cashing out for some early punters who took odds of up to 5000 to 1 against such an eventuality..
 
In related news, this week the UK CMA updated its administrative timetable to extend the timescale on the Ladbrokes-Coral merger until mid-May for the publication of their provisional findings and possible remedies.

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Gambling News :

GVC In Content Deal With Microgaming’s Quickfire - Microgaming-powered Prima Networks Limited will supply over 50 new titles to GVC’s recently acquired bwin Casino, PartyCasino and Party Poker gaming sites within the coming weeks.

Opap in memorandum of understanding With Inspired - Virtual sports provider Inspired has entered into a memorandum of understanding (MOU) with Greek betting and lottery operator OPAP for the supply of its full suite of virtual sports, for integration online and across OPAP's retail network.

DeltaCorp To Acquire ace2three - Our readers will recall Delta Corp. acquired a 26 percent stake in Gaussian Networks, parent company of India’s largest online poker operator Adda52 earlier this month

More Australian POC Taxes - In an interview with The Australian, Tabcorp chief executive offer David Attenborough warned “global rivals” of his belief that other Australian states are moving fast to follow South Australia’s lead in implementing a point of consumption tax.

William Hill Exits Russia - "Starting from September 23 William Hill Casino Club will terminate its activities in the Russian territory for legislatory reasons. All active customer accounts will be suspended," the advisory reportedly detailed.

Pennsylvania Online Gambling Hearing Postponed till October - HR 2150, which includes DFS and e-gaming elements, was passed as part of the critical state budget bill by the House in June this year, with lawmakers expecting the bill to contribute $100 million annually in licensing and fees to help balance the state budget.

Two Mega Fortune Dreams Jackpots Hit - Both Swedish players, the first lucky punter hit a GBP 100,000 jackpot playing on his mobile phone, while the second, identified as Martin, staked just 18p before netting a GBP 60,000 jackpot on the popular series thinking he was playing in demo-mode.

ASA Looking at Ladbrokes and Netbet ads - A TV ad for Cosmo Gaming’s NetBet online casino was determined by the UK Advertising Standards Authority (ASA) as glamorising online gambling following a single complaint.

Betconstruct In Deal With Realistic Games - BetConstruct has agreed a deal in which it will integrate a range of Realistic Games online table and slot content including blackjack, roulette and slot titles Super Graphics Upside Down, The Fruit Factory and Fireworks.

XLMedia Half 1 2016 Earnings Report - Online gambling marketing company XLMedia, which operates websites driving players to online casino operators, delivered robust interim results for the first half of 2016, attributing its success to investment in technology.

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