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New Ad Campaign For Ladbrokes Australia
LADBROKES AUSTRALIA LAUNCH NEW AD CAMPAIGN
“Up for the Challenge?”
Ladbrokes Australia has launched a new ad campaign carrying the strapline “Up for the Challenge”.
The campaign was created by Ladbrokes’ lead creative agency Saatchi & Saatchi Australia who said they wanted to move Ladbrokes branding away from the ‘laddie’ led messaging that has dominated industry marketing, and give the betting operator a more mature image to approach its consumers.
Sound familiar? Betfair’s latest multichannel campaign was described by the company just last week as a fresh approach which “deliberately de-shackles the company from the laddish humour associated with the sector”
Up for the Challenge will be launched across social, digital, broadcast, cinema, radio and print channels.
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Betsoft Gaming In Deal With SuprNation -
Betsoft Gaming’s latest content supply partnership will see its Slots3 collection launched on VoodooDreams.com, SuprNation’s primarily Swedish and Nordic focused online gaming operation.
Ladbrokes New SPonsor of The Hennessy Gold Cup -
The longest sponsorship deal in the history of British horse racing has come to an end with Ladbrokes becoming the new sponsor of the race formerly known as The Hennessy Gold Cup for the next five years, Racing Post reports.
Ladbrokes Appoints Annemarie Durbin -
Durbin, a qualified lawyer with over two decades of international banking experience, will also take up membership of the Audit, Remuneration, Social Responsibility and Nomination Committees with effect from March 1, 2017.
Olympus Slot Pays $210k Jackpot to USA Player -
“I love slots, been playing a long time. I go to Vegas once a year. In between I play online. It’s so convenient. I play mostly Hold the Riches, Pyramid Plunder, Dollar Storm or Olympus. I’ve also started playing keno more.”
Divine Fortune SLot Launches -
NetEnt has launched a new local jackpot title “Divine Fortune”, a five-reel, 3-row, twenty-fixed line video slot themed on ancient Greece and a world of mythical creatures, legendary riches, and golden coins.
2 Huge Wins at Bovada Casino -
Paul D. from Boston, MA, scored really big, earning $808,529.80 playing the Food Fight progressive jackpot slot on the Bovada online casino on a wager of $11.25. Unfortunately Bovada's press release does not give any further details.
China Internet Clean Up Campaigns -
The advisory revealed that the current drive will run through to the end of March 2018, and that online gambling and other inappropriate or unacceptable content must be blocked because:
AOPA to campaign for poker to be left alone -
The threat that amendments to the federal Australian Interactive Gaming Act aimed at stopping in-play action could spill over into an online poker ban has motivated Aussie players to form an action group in support of the game.
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