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BABY BOOMERS AND SENIORS THE MAIN LAND GAMBLERS
The younger generations may dominate Internet wagering, but when it comes to the land industry the silver foxes rule, according to a new survey by specialist US research company Ypartnership commissioned by slot machine manufacturer WMS Industries.
The study found that older people still gamble the most at land casinos, but young players and minorities are [obviously] the future of the industry, and more effort needs to be made to attract this demographic to the tables and slot machines.
Active casino patrons are less patient and feel more time-pressured than ever, the vice president of marketing for WMS, Rob Bone, revealed this week.
"When people have zero tolerance for anything going wrong, it raises the game," Bone said, explaining the significance of the finding. "It's important for us to think through the minutiae of what that means."
2 000 people who had visited a land casino at least once in the past year were surveyed, with 48 percent saying they do not have enough time in general, while 41 percent claimed they do not have enough personal time.
Baby boomers and seniors make up more than 60 percent of all active gamblers, the study found, while minorities make up less than 10 percent - far less than the size of their demographic in the United States would suggest.
Bone said casinos and slot machine makers will have to find ways to attract minorities to casinos in order to grow, and observed that casinos face a tricky transition between older gamblers who make up most of the market and younger patrons who want a different kind of experience in casinos. Bone said that one thing that might help a transition is the fact that gamblers are not as resistant to new technology as is commonly thought.
The survey also showed that most respondents in the sample had Internet access at home.
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
NBA Odds: Wizards-Celtics at the Garden -
The Washington Wizards are making this a series. They’ve won back-to-back games against the Boston Celtics to knot this second-round matchup at 2-2 with Game 5 at the Garden on Wednesday. TNT has the coverage starting at 8 PM ET.
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