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Big Marketing Budget For Lecroupier Online Casino

The recent launch of French land casino company Lucien Barriere's new 3D online casino, Le Croupier.com, is backed by a seven figure marketing budget, reports NetImperative.
 
The highly interactive and customisable Internet casino offering is inspired by Lucien Barrière’s own bricks and mortar casinos across France, creating a virtual replica of the group's world-famous casino in Deauville. It uses proprietary software developed by Barrière Interactive Gaming, and will be marketed as an extension of the Lucien Barrière brand.
 
Marketing plans include promotion through banners on the site and via links on various sites owned by the group, with the UK as the main target initially. A seven-figure sum will be spent on marketing, public relations and advertising, and Skywrite Communications has been commissioned to advise, co-ordinate and implement the online and offline communications strategy.
 
Starting this (March) month the campaign spans print, online media and outdoor activity, leading with the message “Is it real or virtual? Both, actually.”
 
Featuring an image of a ‘real’ person placed in the virtual LeCroupier.com world, the creative offers the proposition that the online experience is so real it is almost like being in the Lucien Barrière casino in Deauville.
 
The transvision outdoor campaign will be a 20-second version of the main LeCroupier.com available online. 
 
Launched Thursday, the print campaign runs in The Metro, national and lifestyle media such as Esquire, GQ, OK and Heat and gambling titles. 
 
The outdoor campaign is scheduled to go live on 6 April 2009 and run for two weeks, running in 16 train stations across the UK, including London Victoria, Birmingham New Street and Glasgow Central. 
 
Announcing the launch, Jon Strock, Chief Operating Officer for LeCroupier.com said: “With our 47-year heritage in managing 40 land-based casinos, LeCroupier.com is uniquely positioned to provide the best online casino in the market. With the first truly 3D online casino, featuring life-like avatars and the possibility to interact with other players, we are confident that LeCroupier.com will be the next generation in online casinos. Anyone entering LeCroupier.com will be able to immerse themselves in the same fun and sophisticated environment they would enjoy in the real-life Lucien Barrière casino in Deauville.”
 
With the UK the only market with clear legislation, regulation and authorisation of online gambling, a ‘for cash’ version of LeCroupier.com will initially only be launched to the UK market.
 
Lucien Barriere plans to expand LeCroupier.com with further offerings going forward, including poker, betting and a mobile version.



Gambling News :

Box 24 Launches 3 New Slots - This week sees the addition of 3 New Games at Box24 Casino. Check them out they all seem pretty interesting.

Oink Country Love Slot Launches - Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.

Tim Chung Wins MPNPT Manchester - The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.

MPNPT Manchester Day 2 - Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.

Day 1B MPN Poker Tour Manchester - Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.

Day 1A MPNPT Manchester - The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days

Kung Fu Rooster Slot Goes Live - Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.

Sensational Sixes Slot Goes Live - Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!

3 New Betsoft Slots - 3 new Betsoft slot Games were also added this week to most online casinos allowing US players.

2017 Bodog Super Millions Poker Open - The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.

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