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Big Marketing Budget For Lecroupier Online Casino

The recent launch of French land casino company Lucien Barriere's new 3D online casino, Le Croupier.com, is backed by a seven figure marketing budget, reports NetImperative.
 
The highly interactive and customisable Internet casino offering is inspired by Lucien Barrière’s own bricks and mortar casinos across France, creating a virtual replica of the group's world-famous casino in Deauville. It uses proprietary software developed by Barrière Interactive Gaming, and will be marketed as an extension of the Lucien Barrière brand.
 
Marketing plans include promotion through banners on the site and via links on various sites owned by the group, with the UK as the main target initially. A seven-figure sum will be spent on marketing, public relations and advertising, and Skywrite Communications has been commissioned to advise, co-ordinate and implement the online and offline communications strategy.
 
Starting this (March) month the campaign spans print, online media and outdoor activity, leading with the message “Is it real or virtual? Both, actually.”
 
Featuring an image of a ‘real’ person placed in the virtual LeCroupier.com world, the creative offers the proposition that the online experience is so real it is almost like being in the Lucien Barrière casino in Deauville.
 
The transvision outdoor campaign will be a 20-second version of the main LeCroupier.com available online. 
 
Launched Thursday, the print campaign runs in The Metro, national and lifestyle media such as Esquire, GQ, OK and Heat and gambling titles. 
 
The outdoor campaign is scheduled to go live on 6 April 2009 and run for two weeks, running in 16 train stations across the UK, including London Victoria, Birmingham New Street and Glasgow Central. 
 
Announcing the launch, Jon Strock, Chief Operating Officer for LeCroupier.com said: “With our 47-year heritage in managing 40 land-based casinos, LeCroupier.com is uniquely positioned to provide the best online casino in the market. With the first truly 3D online casino, featuring life-like avatars and the possibility to interact with other players, we are confident that LeCroupier.com will be the next generation in online casinos. Anyone entering LeCroupier.com will be able to immerse themselves in the same fun and sophisticated environment they would enjoy in the real-life Lucien Barrière casino in Deauville.”
 
With the UK the only market with clear legislation, regulation and authorisation of online gambling, a ‘for cash’ version of LeCroupier.com will initially only be launched to the UK market.
 
Lucien Barriere plans to expand LeCroupier.com with further offerings going forward, including poker, betting and a mobile version.



Gambling News :

Betradar Launches US Sports Betting Solutions - With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.

Abdelaouhab Zizi Wins MPNPT Morocco Main Event - Abdelaouhab Zizi has defeated fellow Casablanca resident Fadhil Farag heads up to win the 2018 MPN Poker Tour Morocco Main Event and MAD 375,000 (c. €33,220) after a two-way deal.

Final 12 For MPNPT Morocco - Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).

MPNPT Morocco Updates - Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.

MPN Poker Tour Morocco Day 1A - The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.

2018 MPN Poker Classic - The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.

PDC and Sportradar Renew Deal - Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data

Poker Yaar Joins MPN - Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.

New MPN Poker Rooms Tower Torneos - Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<

NY Rangers vs. Devils on 12/21 - When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.

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