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MANDALAY TAKES ON LEVEL MEDIA
Written On 4/29/11 By Recentpoker.com staff writer Frank Polliern :
Tasked to develop new and distinctive brands
Mandalay Media has appointed Costa Rica-based marketing firm, Level Media, in a long-term deal that tasks the agency to develop new and distinctive brands for the group.
The deal follows Level Media's work on Fancy Bingo.com and Costa Bingo.com
“I am delighted to have agreed a long term deal to develop new brands and take Mandalay’s business into new territories. We hope to play an important role helping them secure greater market share through the creation of brand propositions which deliver enhanced customer experience and value”, commented Will Griffiths, Founder, Level Media.
“We were looking for an agency that could build on our successful online bingo brand portfolio; CostaBingo.com, CityBingo.com, SingBingo.com and FancyBingo.com and give our business an added dimension. Level Media fits our brief exactly, and Will Griffiths’ industry experience offers us an edge our competitors don’t have”, confirmed Richard Skelhorn, co-founder Mandalay Media Group.
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Gambling News :
Phil Ivey Loses Borgata Casino -
Phil Ivey has lost in his four-year legal tussle with the Borgata over baccarat winnings; on Friday a US federal judge ruled that he and a companion violated New Jersey state gambling regulations in the manner in which they won nearly $10 million playing at the Atlantic City casino.
NYX Gaming in deal with Endemol -
"Endemol Shine’s IP will be a strong addition to the NYX portfolio of content and we look forward to working together to bring additional instantly recognizable brands to market.”
NEW CAMBODIAN GAMBLING LAWS -
After more than two years of debate and drafting, Cambodia may be closing in on final agreement regarding its proposed gambling law changes.
Playtech Acquires ECM Systems -
Online gambling soiftware provider Playtech plc has announced the acquisition of a ninety percent stake in UK bingo software developer ECM Systems for a consideration of GBP 14.9 million.
Marks and Spencer store Manager steals to Gamblie Online -
The Cambridge News reports that a 28-year-old manager of a Marks and Spencer store, Martin Trenor, has been jailed for three years for stealing GBP 254,538.11 in shop takings over the course of a year and spending it almost immediately at online gambling websites.
Chinese Gambling crackdown could damage high roller revenue -
Fast-moving events this week have seen Australian media reports quoting hundreds of millions of dollars wagered by Chinese high rollers in Aussie land casinos, offset to some extent by Crown claims that this whale gambler" demographic generates only 12 percent of turnover.
EvenBet Open Face Chinese Poker -
Open Face Chinese Poker online games provider EvenBet has reported that its Open Face Chinese Poker product is gaining traction with games recently integrated for desktop action at the Malta-licensed operational site Poker Grant.
2016 EPT Malta -
The European Poker Tour is off to a good start in Malta, with German pro Dietrich Fast claiming a well-earned Euro 174,000 main prize in the Euro 10,000 buy-in Single-Entry Rebuy event.
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