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MANDALAY TAKES ON LEVEL MEDIA
Written On 4/29/11 By Recentpoker.com staff writer Frank Polliern :
Tasked to develop new and distinctive brands
Mandalay Media has appointed Costa Rica-based marketing firm, Level Media, in a long-term deal that tasks the agency to develop new and distinctive brands for the group.
The deal follows Level Media's work on Fancy Bingo.com and Costa Bingo.com
“I am delighted to have agreed a long term deal to develop new brands and take Mandalay’s business into new territories. We hope to play an important role helping them secure greater market share through the creation of brand propositions which deliver enhanced customer experience and value”, commented Will Griffiths, Founder, Level Media.
“We were looking for an agency that could build on our successful online bingo brand portfolio; CostaBingo.com, CityBingo.com, SingBingo.com and FancyBingo.com and give our business an added dimension. Level Media fits our brief exactly, and Will Griffiths’ industry experience offers us an edge our competitors don’t have”, confirmed Richard Skelhorn, co-founder Mandalay Media Group.
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