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SPIDERMAN AD PULLED AT LITTLEWOODS
The use of online banner advertising featuring Marvel comic characters to promote slots with a similar theme has come under the microscope this week following a ban by the British Advertising Standards Authority on a Littlewoods ad produced by Future Publishing.
Spiderman, a themed video slot game from Cryptologic, was at the centre of the dispute which motivated the ASA
decision due to its potential appeal to children. The advertisement featured the Spiderman superhero to promote the Spiderman 25-line video slot machine. The banner had in any case been pulled by Littlewoods after other complaints.
The ad featured the strapline ‘The Amazing Spiderman 25 Line Jackpot Slot GBP 50 Sign Up Bonus’, and Future Publishing stressed that it was not targeted at children because the average age of the gambling website was 41 years. In addition, both firms emphasised that strict procedures are enforced to obviate underage gambling.
Littlewoods revealed that it has been using characters from Marvel Comics in its advertisements since 2005 and that this was the first time there had been any problems.
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Gambling News :
WSOPE In Czech Republic -
World Series of Poker Europe 2017 has moved to King’s Casino Rozvadov (KCR) in the Czech Republic following a multi-year deal that will see KCR host numerous WSOP-branded events over the next several years.
BtoBet Partners with AfroBet -
Following the launch in Kenya, Afrobet said it has high hopes for further expansion into East Africa, Tanzania, Uganda and Congo.
Pissed off Tabcorp shareholders -
A significant number of Tabcorp shareholders, led by The Australian Shareholders Association, reportedly objected to proposed hikes in executive pay packages and were unhappy with the company plans for a merger with rival gambling group Tatts.
NYX Gaming Group Expanding in Italy -
NYX Gaming Group says its continues to bridge the gap between online and land-based operators as it announced a new licensing deal in the Italian market.
Interwetten Q3 2016 Report -
In a brief third quarter 2016 report, Malta-headquartered online gaming company Interwetten reported strong growth across all verticals, with an emphasis on online casino revenues.
Evolution Gaming Q3 2016 Report -
Evolution Gaming Group AB delivered in its third quarter 2016 results reporting strong growth in revenue and a significant increase in mobile penetration. The company attributes is success to strong general growth and continued high demand for dedicated environments.
Dragonz Slot Launches -
#Dragonz The creatures in this 243 ways to win game engage with play during the free spins round, triggered by three or more scatters on the reels, and each character leads four different free spins rounds.
Mecca Launch Instant Win Games -
IWG has provided instant win content to lotteries for the past 15 years, amassing a portfolio of over 250 games. Its deal with Mecca signifies a move into the wider online gaming industry, servicing commercial brands and platforms.
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