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SPIDERMAN AD PULLED AT LITTLEWOODS
The use of online banner advertising featuring Marvel comic characters to promote slots with a similar theme has come under the microscope this week following a ban by the British Advertising Standards Authority on a Littlewoods ad produced by Future Publishing.
Spiderman, a themed video slot game from Cryptologic, was at the centre of the dispute which motivated the ASA
decision due to its potential appeal to children. The advertisement featured the Spiderman superhero to promote the Spiderman 25-line video slot machine. The banner had in any case been pulled by Littlewoods after other complaints.
The ad featured the strapline ‘The Amazing Spiderman 25 Line Jackpot Slot GBP 50 Sign Up Bonus’, and Future Publishing stressed that it was not targeted at children because the average age of the gambling website was 41 years. In addition, both firms emphasised that strict procedures are enforced to obviate underage gambling.
Littlewoods revealed that it has been using characters from Marvel Comics in its advertisements since 2005 and that this was the first time there had been any problems.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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