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Internet sportsbetting site sponsors another major UK team
11/4/09 - Liverpool Football Club has become the latest English Premier League club to sign a sponsorship deal with online gambling operator 188bet. The deal will run for an initial three-year period and comes after EPL champion Manchester United signed a similar partnership with betting exchange brand Betfair.
Liverpool said the deal, the terms of which were undisclosed, aimed to step up the club’s profile in the lucrative Asian markets. “Given 188Bet’s presence in Asia, we will develop a number of initiatives that will mutually benefit our respective organisations,” said Liverpool’s commercial director, Ian Ayre.
The agreement with Liverpool marks the fifth deal that the Isle of Man-based 188bet has signed with an English team, including shirt sponsorship deals with Wigan Athletic and Bolton Wanderers, and Chelsea FC.
Andy Scott, the chief executive of the Interet gambling company, says online gaming has been subject to the economic downturn, but it’s been more resilient than other industries, and is therefore an industry that has cash in its pocket and an opportunity to invest.
Landmark deals have also been seen in Spanish and Italian territories, where Austrian operator Bwin has signed shirt sponsorship deals with AC Milan and Real Madrid – the latter thought to be worth up to GBP 18 million a year.
Football fans in Asia, who follow European and UK football with enthusiasm, can access the Internet while watching live Premier League matches, and 188Bet will attempt to tap into that market with billboard hoardings that feature both English and Asian script.
Major clubs like Manchester United and Chelsea have been cultivating the Asian fanbase with promotional visits to the region, and analysts believe that it’s inevitable that more and more online companies will look at sponsoring Premier League clubs as Web and online markets expand.
The Wall Street Journal reports that Liverpool’s co-owners George Gillett and Tom Hicks are looking for fresh investment after putting plans to build a bigger stadium on hold due to the global financial crisis. Despite record revenue of GBP 162 million in the year ended July 2008, the club’s parent company, Kop Football Holdings Ltd., recorded a GBP 42.6 million net loss because of interest payments on a GBP 350 million loan used to fund the club’s purchase in 2007. The loan was refinanced in July.
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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