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Atlantic City Marketing Boss Defends High Paycheck
Sunday September 1,2013 : ATLANTIC CITY MARKETING BOSS DEFENDS PAY PACKAGE
With mounting competition, selling the ailing gambling mecca can't be easy....
The chief of Atlantic City's marketing drive, Liza Carmell was paid a total package of $400,000 last year as she tried to halt the continuing downtrend in the New Jersey land gambling mecca's fortunes .
Carmell heads the Atlantic City Alliance, a non-profit marketing agency funded to the tune of $30 million a year by the AC land casino operators in a partnership with the Casino Reinvestment Development Authority, the state agency that oversees the Atlantic City Tourism District, according to a report over the weekend carried by NBC Philadelphia.
Details of the ACA's expenditure emerged in a newly released document submitted by the Alliance to the IRS and media recently.
Carmell told the publication Press of Atlantic City that her package was fair, equitable and in line with salaries paid to other CEOs. Moreover, it was recommended by a head-hunting firm that conducted a national search for the Alliance's chief executive in 2011, when the ACA was formed and Carmell was hired.
John Paff, chairman of the New Jersey Libertarian Party's Open Government Advocacy Project will be interested in the document's content, having launched legal proceedings last year for disclosure after being denied the information by the Alliance.
The NBC report reveals some of the interesting projects developed by the ACA, which received an additional donation of $2 million last year from the Casino Reinvestment Development Authority as assistance in funding a 3-D light show at Boardwalk Hall.
The light shows cost $3.4 million and were created by a Montreal company called Moment Factory. The company has continued to work on the 3-D light presentation, creating new themes every few months to keep the attraction fresh for tourists
The ACA is best known for developing the “Do AC” advertising and marketing campaign launched last year, NBC recalls, noting that the multimedia publicity blitz showcases Atlantic City as an upscale tourist destination offering an array of non-gambling attractions, in addition to land casino action.
Altogether, the alliance spent $20 million on the “Do AC” campaign in 2012, Cartmell said.
Another major ACA expense last year included $3.5 million for a series of public art installations around the city called “Artlantic.” The initiative attracted questions from New Jersey lawmakers on why the Alliance spent millions on art projects, arguing the money could have been used for more pressing needs in the city.
The Alliance also splashed out with a 2012 Independence Day fireworks show organised by the specialist firm Grucci and touted as the biggest yet in New Jersey; that cost $157,598.
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Mybet Earnings Struggle -
The statement this week reveals that Mybet continued to be hampered by negative trends from historic quarters, making its original performance estimate "unrealistic".
Tom Horn Awarded Malta Gaming License -
Online gambling software provider Tom Horn Gaming has been awarded a Malta Gaming Authority license that permits the company to host and manage Malta-based gaming operators.
Calvin Ayre invests in new Antigua Business Center -
Ayre joined with government officials this week in a ground-breaking ceremony for a five-story centre on Antigua which will be home for the venture. The "green" building will be solar powered and provide employee-friendly services like catering, a gym and child care.
Attack of the Zombies Slot -
Online gambling games developer Genesis Gaming has unveiled its latest game, with a theme based on a horror story of the undead, exploiting the current trend....and just in time for Halloween.
Why is FullFlush Poker Still Down -
Its now almost a month since Full Flush Poker went offline "for a platform upgrade" and stopped communicating with its reportedly many unpaid and unhappy players. All trace of the operator - and means to communicate with it - have vanished.
Time Running Our For Pennsylvanian online gambling -
Hopes that this week would see the Pennsylvanian Senate voting on an online gambling and DFS legalization bill already passed by the House four months ago dwindled Wednesday when no progress was made and the legislatures season officially closed.
Yggdrasil Gaming Expanding -
The Swedish online gambling games developer Yggdrasil Gaming is to establish a new parent company and expand its Stockholm office as it bolsters its presence in Sweden with a raft of new hires.
FanDuel and DraftKings Settle With NY Attorney General -
Speculation earlier this week that daily fantasy sports market leaders FanDuel and DraftKings were about to agree a settlement on consumer fraud suits prepared by the New York AG was confirmed Tuesday when a $12 million settlement was announced.
Stan james Now Live With EPOS -
The company switched to the Optima server less system across its entire estate in July after previously using Optima EPOS technology. The switch was completed early this (October) month and has already delivered noteworthy savings for the company.
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