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UK Advertising Standards Authority bans lottery
9/3/09 - The UK Advertising Standards Authority has once again banned a marketing effort - this time by the UK National Lottery - after receiving a complaint from a member of the public about the content in a direct emailing campaign "that could be seen to be encouraging excessive gambling."
Existing National Lottery account holders who had opted in to receive information were sent the email, which the lottery claimed was a humorous and genuine attempt to persuade lottery account holders to use the online facilities to purchase their lottery tickets.
The email campaign centred on possible reasons for not taking the opportunity to purchase lottery tickets online every week, such as being abducted by aliens.
An ingenious add-on was an "excuse generator" which served up some fun excuses such as "I was practising my lassoing and I got a bit tied up".
Following adjudication, the ASA ruled that the content encouraged repeated and potentially excessive gambling by referring to the greater chance of winning from multiple entries across lottery games.
The phrase "The more you play the more likely you are to win" was particularly noted as giving gamblers the impression that they were more likely to win if they played more often and if they purchased multiple lines for as many Lottery games as possible.
Gambling News :
Betradar Launches US Sports Betting Solutions -
With only a few weeks to go until the betting and gambling world descends on ICE in London, Betradar have today announced that they will be launching a comprehensive range of tools and services to any company that will be looking to provide sports betting in a post-PASPA United States.
Final 12 For MPNPT Morocco -
Sunday on the MPN Poker Tour Morocco will see several trophies awarded at the Mazagan Beach Resort, with the largest going to the Main Event champion along with a prize of MAD 400,000 (c.€35,400).
MPNPT Morocco Updates -
Leading the 104 combined survivors from both flights is still Said El-Yousfi with 272,000 chips; visit the MPN Poker Tour blog for an end-of-day recap and full chip counts.
MPN Poker Tour Morocco Day 1A -
The MPN Poker Tour has returned to Morocco this week (January 11-14), featuring the MAD 1.5 million guaranteed Main Event, accompanying side events, and the activities and parties for which this tour has now become known on two continents.
2018 MPN Poker Classic -
The MPN announces the return of The Classic tournament series this January. The series is back following its successful €350,000 guaranteed debut in 2017. This time €500,000 is guaranteed, along with a once in a lifetime trip to Monaco for the Classic Champion.
PDC and Sportradar Renew Deal -
Following this month’s hugely successful World Championship, the Professional Darts Corporation (PDC) and long-standing partners Sportradar have renewed their multi-faceted cooperation that will see the leader in sports data and content continuing in their role as official data
Poker Yaar Joins MPN -
Available through download, instant play and mobile, Pokeryaar.com is live with Omaha, Hold’em and Five-Card poker variants, alongside MPN’s Fish Party, the industry’s only progressive jackpot SNGs.
New MPN Poker Rooms Tower Torneos -
Impressed with Microgaming, having already integrated with the Quickfire platform to gain access to some of the industry’s best gaming content, Tower Torneos has extended the relationship with poker.<
NY Rangers vs. Devils on 12/21 -
When the Devils and Rangers hit the ice on Thursday (7 PM ET on MSG), so too will two of the league’s top netminders. After a slow start to the season, Henrik Lundqvist has returned to his form of old. Through 29 games, he’s posted a 2.59 goals against average, and a .920 save percentage.
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