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UK Advertising Standards Authority bans lottery
9/3/09 - The UK Advertising Standards Authority has once again banned a marketing effort - this time by the UK National Lottery - after receiving a complaint from a member of the public about the content in a direct emailing campaign "that could be seen to be encouraging excessive gambling."
Existing National Lottery account holders who had opted in to receive information were sent the email, which the lottery claimed was a humorous and genuine attempt to persuade lottery account holders to use the online facilities to purchase their lottery tickets.
The email campaign centred on possible reasons for not taking the opportunity to purchase lottery tickets online every week, such as being abducted by aliens.
An ingenious add-on was an "excuse generator" which served up some fun excuses such as "I was practising my lassoing and I got a bit tied up".
Following adjudication, the ASA ruled that the content encouraged repeated and potentially excessive gambling by referring to the greater chance of winning from multiple entries across lottery games.
The phrase "The more you play the more likely you are to win" was particularly noted as giving gamblers the impression that they were more likely to win if they played more often and if they purchased multiple lines for as many Lottery games as possible.
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Gambling News :
Amaya FY2016 Trading Update -
The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.
LeoVegas To Sponsor Leicester Tigers -
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Optima Information Services iShop -
Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.
CAGAYAN CHIEF MOVES TO REASSURE LICENSEES -
Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.
New Massachusetts Online Gambling Bill -
It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.
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