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Love Bingo screens first "Cupid" adverts in UK this week
Lovebingo.co.uk hits TV screens today with its first national television advertisement campaign, featuring a rather large, chimney borne, nappy-wearing cherub bringing bingo games to suburban housewives.
After launching the site in May this year, the operator is now clearly ready to take business to the next level with an advertising strategy that underlines the fun nature and branding of the website.
The advertisement, which has been posted on Youtube, features what must surely be a uniquely portly and be-winged comedic Cupid crashing down a chimney in response to the plea of a frustrated bingo player looking for some action. The advert invites new players to sign up at Lovebingo.co.uk and get GBP10 free to play with a community of fellow bingo lovers.
Love Bingo managing director Stephen Hare says, "TV screens across the UK have seen lots of online bingo advertisements in the past six months and most seem to have a fixed style of a lead bingo actress playing at a bingo site and looking pleased with herself.
"We thought the UK online bingo market deserved something a bit more interesting, and the Lovebingo.co.uk ad delivers a unique message to bingo players, demonstrating a clear choice and lively alternative to the established market leaders."
Gambling News :
$400k Winner at Bodog Casino -
To win, you need to get a pair of Tens or better. Jerry K., however, got a much higher hand than the minimum; he pocketed $397,879 after landing the game’s best possible hand: a royal flush.
NBA : Warriors Win the West; NBA Finals Next -
The Golden State Warriors will play in their third-straight NBA Finals. They completed their sweep of the San Antonio Spurs Monday night, rolling to a 129-115 victory as 12-point road favourites; Golden State opened the season as a –250 chalk to win the Western Conference.
PartyPoker Rakebak -
Partypoker brings back rake back for players. All new ‘partypoker weekly Cashback’ launches.
NHL Odds: Lone Canadian Team Plays on Friday -
“Stingy” is a word that many have used to describe the Ottawa Senators in Round Three. The Sens know that they’re overmatched against a Pens lineup that features the likes of Sidney Crosby, Evengi Malkin and Phil Kessel, but with determined defensive play, Ottawa managed to frustrate the Penguins on their home ice, stealing one of two games.
NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
Candy Dreams is a 720 ways to win, variable reel game. Players spin on a colorful reel area filled with candy treats, as they play towards enticing bonus triggers.
PKR Company Statement Update -
Microgaming can confirm that David R Taylor and Matthew R M Wild of RSM Restructuring Advisory LLP were appointed Joint Administrators of PKR Ltd and PKR Technologies Limited on 11 May 2017 by the High Court, Chancery Division.
Microgaming Wins The Spark Award 2017 -
The Spark Award celebrates organisations that experiment with ways of working differently. Previous winners include GCHQ and Places for People. It’s a part of Spark the Change, a global movement dedicated to empowering people and building happier workplaces.
NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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