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Low Traffic For WSOP.com

Tuesday September 24 ,2013 : SLOW START FOR NEW NEVADA ONLINE POKER OPERATOR
 
Perhaps more marketing muscle could have been applied?
 
The current stats show that the latest online poker site to launch in Nevada's intrastate legalised market, WSOP.com, has had a rather slow start since it opened its virtual doors last week.
 
As Pokerscout points out, with the might of Caesars Interactive Entertainment's player base and the quality 888 poker platform behind the scenes, one would have expected a better performance than a peak 24-hour average of 152 players.
 
Compare that with rival Ultimate Poker.com's 268 cash players over the same period. And for the ultimate international comparison, consider Pokerstars, which now eschews US action, yet still managed to pull in 31,967 in the same timeframe!
 
888 poker  software offers more varied games and a Mac capability that rival Ultimate Poker.com has not yet matched, yet the new arrival still lagged behind when compared to Ultimate in its first week...and the admittedly early indications are that growth has been slower, too.
 
In analysing the situation, Pokerscout notes that instead of going for it at the get-go, CIE appears to have opted for what marketers call a 'soft launch', soft-peddling on the advertising campaigns, publicity hype and widespread exposure that normally accompanies an important product launch.
 
And the independent monitor points out that CIE has yet to effectively promote the new venture to its wider player base, possibly squandering the advantage built up in early registration efforts, when some 12,000 sign-ins were achieved.
 
Another factor may have been some difficulties in accepting credit and debit card deposits, thanks to the UIGEA, a piece of federal legislation passed before the concept of legalised online poker in an American state became a reality, and designed deliberately to make financial institutions disrupt US transactions with online gambling operators - there's a certain irony in that.
 
That said, in its first week of operations WSOP.com appears to have had an impact on its rival's business; Ultimate Poker average player counts were down 14 percent, again raising the question of whether the Nevada market on its own has sufficient player liquidity to sustain several top online poker operators, and underlining again the need for interstate compacts.
 
But - as Pokerscout freely admits - it's early days yet and only time (and more energetic marketing) will tell.



Gambling News :

US$30M DUBAI WORLD CUP - Racecourse Media Group and Meydan to showcase world’s richest raceday to more than 150 territories The Dubai World Cup is the first horse race to be broadcast live on airlines and cruise lines

NHL Odds: Forsberg Faces Elliott in Nashville - The last time the Nashville Predators played against the Calgary Flames, Calgary had a 4-1 lead five minutes into the second period. Nashville responded with four back-to-back goals, including a hat trick from centreman Filip Forsberg. Both teams went into overtime with five goals, and Calgary defenseman Mark Giordano (12 goals, 22 assists) scored the winning goal.

Sit & Go 2.0 launched online exclusively at Americas Cardroom - Get ready to cheer like a champion before the first flop is even dealt. The much-anticipated Sit & Go 2.0 is now launched online exclusively at Americas Cardroom and Sit & Go players are reaping the benefits of the next evolution of poker.

NBA Odds: Hawks, Wiz in Southeast Showdown - The Washington Wizards (42-27 SU, 36-32-1 ATS) can pretty much secure the Southeast Division title with a win Wednesday night over the Atlanta Hawks (37-32 SU, 31-38 ATS). Tip-off is at 8 PM ET on ESPN; the Wizards lead Atlanta by five games with less than a month remaining before the playoffs.

Mega Moolah progressive jackpot Hit Again - Microgaming’s Mega Moolah progressive jackpot slot has been hit yet again at just over €6.6 million!

NBA Odds: Clippers Try to Slow Down Bucks in LA - Milwaukee Bucks small forward Giannis Antetokounmpo and Los Angeles Clippers power forward Blake Griffin are two of the most talented and versatile forwards in the NBA. The two lead their teams into battle on Wednesday in Los Angeles.

NCAAB Odds: SMU Hosts Tulsa With AAC Title on the Line - There aren’t too many college basketball teams more profitable than the SMU Mustangs (25-4 SU, 18-5-1 ATS). They host the Tulsa Golden Hurricane (14-14 SU, 15-12 ATS) this Thursday night, tipping off at 8 PM ET on CBSSN.

NHL Odds: Canadiens Welcome Islanders Tonight - The Montreal Canadiens (32-20-8) welcome the New York Islanders (28-21-10) on Thursday (7:30 PM ET on SNE). After getting their first victory under new head coach Claude Julien, the Canadiens will look to build on that momentum against a red-hot Islanders team.

NHL Odds: Reeling Flyers Seek Relief in Pittsburgh - #nhl The Philadelphia Flyers have been a bit off since the holidays. They’ve won just eight games since the Christmas break, and now they’ve got a tough one coming up this Saturday night against the Pittsburgh Penguins.

Dollars to Donuts Slot Launch - Firstly, it's a classically styled, easy playing 3-reel with five pay lines featuring a traditional icon set of bars and sevens.

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