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Low Traffic For WSOP.com

Tuesday September 24 ,2013 : SLOW START FOR NEW NEVADA ONLINE POKER OPERATOR
 
Perhaps more marketing muscle could have been applied?
 
The current stats show that the latest online poker site to launch in Nevada's intrastate legalised market, WSOP.com, has had a rather slow start since it opened its virtual doors last week.
 
As Pokerscout points out, with the might of Caesars Interactive Entertainment's player base and the quality 888 poker platform behind the scenes, one would have expected a better performance than a peak 24-hour average of 152 players.
 
Compare that with rival Ultimate Poker.com's 268 cash players over the same period. And for the ultimate international comparison, consider Pokerstars, which now eschews US action, yet still managed to pull in 31,967 in the same timeframe!
 
888 poker  software offers more varied games and a Mac capability that rival Ultimate Poker.com has not yet matched, yet the new arrival still lagged behind when compared to Ultimate in its first week...and the admittedly early indications are that growth has been slower, too.
 
In analysing the situation, Pokerscout notes that instead of going for it at the get-go, CIE appears to have opted for what marketers call a 'soft launch', soft-peddling on the advertising campaigns, publicity hype and widespread exposure that normally accompanies an important product launch.
 
And the independent monitor points out that CIE has yet to effectively promote the new venture to its wider player base, possibly squandering the advantage built up in early registration efforts, when some 12,000 sign-ins were achieved.
 
Another factor may have been some difficulties in accepting credit and debit card deposits, thanks to the UIGEA, a piece of federal legislation passed before the concept of legalised online poker in an American state became a reality, and designed deliberately to make financial institutions disrupt US transactions with online gambling operators - there's a certain irony in that.
 
That said, in its first week of operations WSOP.com appears to have had an impact on its rival's business; Ultimate Poker average player counts were down 14 percent, again raising the question of whether the Nevada market on its own has sufficient player liquidity to sustain several top online poker operators, and underlining again the need for interstate compacts.
 
But - as Pokerscout freely admits - it's early days yet and only time (and more energetic marketing) will tell.

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Gambling News :

Pokerstars Bahamas Main and High Roller Results - The inaugural PokerStars Championship Bahamas saw two big winners crowned this weekend when Christian Harder won the main event for $429,664 and Luc Greenwood took home $779,268 after taking down the $25,750 High Roller event.

Rodrigo Duterte has identified illegal gambling as his third priority - Illegal online gambling operators can anticipate tougher times in the Philippines following a directive from President Rodrigo Duterte that stamping out illegal gambling is his third most important goal after illegal drugs and government corruption.

High Hopes For Pennsylvania Online Gambling - Pennsylvania state politicians have wasted no time in getting back to work in the new legislative season, and there is renewed hope for a gambling expansion bill that includes online gambling and daily fantasy sports.

WILLIAM HILL ACCUSED OF QUESTIONABLE MARKETING TACTICS - British Labour member of parliament for Swansea East, Carolyn Harris, has described as "appalling" player-poaching techniques allegedly encouraged by the online and land bookmaker William Hill plc.

GoWild has announced the launch of its own new gaming platform - The European online gambling group GoWild has announced the launch of its own new gaming platform, providing entertainment in addition to its Microgaming games, which will now be delivered via the Quickfire platform.

UK Government Introduces Mandatory horseracing levy - The levy kicks in after the first GBP 500,000 in gross revenue has been earned by online and retail bookmaking firms and other betting organizations.

Chinese Arrested in Philippines Invalid - Representing the thirty-nine plaintiffs, defense lawyer Irene Bianca B. Distura claimed that the warrant that led to her clients’ apprehension is “invalid.”

NJ Warns No Federal Online Gambling Ban - New Jersey Senator and gubernatorial candidate Raymond Lesniak warned that any attempt to overturn a 2011 Department of Justice opinion that the federal Wire Act exclusively governs sports betting would be met with a hard-nosed reaction from his state.

Casino du Liban To Launch new online gambling platform - The venture will be in partnership with an unnamed international company, and a tender has already been launched with a deadline of January 19 to submit the proposals.

Winstar slot Pays Big Jackpot - One very fortunate online punter in Bermuda has scored a major win on the Winstar slot at the PokerStars online casino, collecting a $825,037 jackpot.

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