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Low Traffic For WSOP.com
Tuesday September 24 ,2013 : SLOW START FOR NEW NEVADA ONLINE POKER OPERATOR
Perhaps more marketing muscle could have been applied?
The current stats show that the latest online poker site to launch in Nevada's intrastate legalised market, WSOP.com, has had a rather slow start since it opened its virtual doors last week.
As Pokerscout points out, with the might of Caesars Interactive Entertainment's player base and the quality 888 poker platform behind the scenes, one would have expected a better performance than a peak 24-hour average of 152 players.
Compare that with rival Ultimate Poker.com's 268 cash players over the same period. And for the ultimate international comparison, consider Pokerstars, which now eschews US action, yet still managed to pull in 31,967 in the same timeframe!
888 poker software offers more varied games and a Mac capability that rival Ultimate Poker.com has not yet matched, yet the new arrival still lagged behind when compared to Ultimate in its first week...and the admittedly early indications are that growth has been slower, too.
In analysing the situation, Pokerscout notes that instead of going for it at the get-go, CIE appears to have opted for what marketers call a 'soft launch', soft-peddling on the advertising campaigns, publicity hype and widespread exposure that normally accompanies an important product launch.
And the independent monitor points out that CIE has yet to effectively promote the new venture to its wider player base, possibly squandering the advantage built up in early registration efforts, when some 12,000 sign-ins were achieved.
Another factor may have been some difficulties in accepting credit and debit card deposits, thanks to the UIGEA, a piece of federal legislation passed before the concept of legalised online poker in an American state became a reality, and designed deliberately to make financial institutions disrupt US transactions with online gambling operators - there's a certain irony in that.
That said, in its first week of operations WSOP.com appears to have had an impact on its rival's business; Ultimate Poker average player counts were down 14 percent, again raising the question of whether the Nevada market on its own has sufficient player liquidity to sustain several top online poker operators, and underlining again the need for interstate compacts.
But - as Pokerscout freely admits - it's early days yet and only time (and more energetic marketing) will tell.
Danske Spil Bingo Moves to Microgaming -
The national lottery of Denmark, Danske Spil, is live on the Microgaming Bingo Network. Danske Spil, the Danish national lottery, is live on the Microgaming Bingo Network following a change to its licence conditions.
Quickfire live on Strendus -
Quickfire powered by Microgaming is extending its reach in the LatAm region with the signing of Strendus. Strendus is the online division of Logrand Entertainment Group. The group comprises several companies that operate gaming and entertainment establishments in Mexico, running 14 land-based casinos in total.
Quickfire content live on BetatHome -
Online gaming and sports betting company bet-at-home was founded in 1999. Today the company has 4.8 million registered customers around the world, offering sports betting, casino, live casino, Vegas games, poker and virtual sports.
Microgaming has donated £30,000 between four charities -
Gift of Giving provides Microgamingís customers the opportunity to vote for one of several charities in their region. In lieu of Christmas gifts, £30,000 is split equally between four global regions: Isle of Man, UK and Europe, Africa, and Rest of the World.
Entertainment Betting Odds: 90th Academy Awards -
The Shape of Water leads Sundayís 90th Academy Awards (8 PM ET, ABC) with 13 Oscar nominations, but when it comes to Best Picture, this highly-acclaimed film is a +140 second-favorite behind Three Billboards Outside Ebbing, Missouri at Ė115.
Fair Play Bets and QuickFire in Deal -
Fair Play Bets enjoys an unrivalled reputation for an outstanding player experience, with secure deposits and withdrawals, surprising casino bonuses and committed customer support. Fair Play Bets is licensed in UK, Malta and Curacao.
Cavaliers Aim to Take Down Wizards on 2/22/18 -
The Cleveland Cavaliers have looked like a different team since making their moves at the trade deadline. The Washington Wizards are up next for the Cavaliers, who will be at home after the All-Star break.
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