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BETTER DATA-MINING WITH NEW GAMING PLATFORM
Betting and gaming systems provider, LVS has partnered with the SAS business intelligence and analytics firm in the UK, to launch an enhanced Enterprise Gaming Platform, which the partnership boasts is a unique customer-centric gaming platform aimed at international betting and gaming operators.
The new offering combines SAS's Customer Intelligence and Marketing Automation software with the LVS Gaming Platform, enabling betting and gaming operators to "become more efficient, analyse customer information in greater depth and gain a better understanding of customer behaviour, preferences and betting patterns."
It offers operators an analytical approach to marketing initiatives, empowering them to maximise the effectiveness of marketing communications and improve the customer experience, ultimately driving increased revenues. The enhanced platform will additionally help operators to identify and limit fraudulent activity.
Company spokesmen say that the platform is unique in providing operators with the capability to monitor customer activity in real time, examine betting patterns and manage customers in terms of marketing campaigns, development of loyalty schemes, forecasting of customer behaviour and developing compelling customer offers.
Ian Manocha, managing director of SAS UK, comments: "As the betting industry becomes increasingly competitive, it is imperative for operators to provide a more customised service to each and every one of their customers. SAS software enables operators to easily manage sophisticated, timely and personalised intelligence driven customer interaction, improving response rates and revenues. Together with LVS, specific betting opportunities can be finely targeted at relevant groups or individuals, based on a much more comprehensive view of the customer."
Simon Ordish, CEO, LVS, added: "International Betting and Gaming providers are under constant pressure to deliver improved services and facilities for their customers. Our partnership with SAS has resulted in a unique offering to a provider that puts their customers at the heart of our solution."
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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