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BETTER DATA-MINING WITH NEW GAMING PLATFORM
Betting and gaming systems provider, LVS has partnered with the SAS business intelligence and analytics firm in the UK, to launch an enhanced Enterprise Gaming Platform, which the partnership boasts is a unique customer-centric gaming platform aimed at international betting and gaming operators.
The new offering combines SAS's Customer Intelligence and Marketing Automation software with the LVS Gaming Platform, enabling betting and gaming operators to "become more efficient, analyse customer information in greater depth and gain a better understanding of customer behaviour, preferences and betting patterns."
It offers operators an analytical approach to marketing initiatives, empowering them to maximise the effectiveness of marketing communications and improve the customer experience, ultimately driving increased revenues. The enhanced platform will additionally help operators to identify and limit fraudulent activity.
Company spokesmen say that the platform is unique in providing operators with the capability to monitor customer activity in real time, examine betting patterns and manage customers in terms of marketing campaigns, development of loyalty schemes, forecasting of customer behaviour and developing compelling customer offers.
Ian Manocha, managing director of SAS UK, comments: "As the betting industry becomes increasingly competitive, it is imperative for operators to provide a more customised service to each and every one of their customers. SAS software enables operators to easily manage sophisticated, timely and personalised intelligence driven customer interaction, improving response rates and revenues. Together with LVS, specific betting opportunities can be finely targeted at relevant groups or individuals, based on a much more comprehensive view of the customer."
Simon Ordish, CEO, LVS, added: "International Betting and Gaming providers are under constant pressure to deliver improved services and facilities for their customers. Our partnership with SAS has resulted in a unique offering to a provider that puts their customers at the heart of our solution."
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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