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mFortune Mobile Casino is launching a Tv Ad Campaign
6/29/10 - Play for free element in new marketing strategy
mFortune Mobile Casino is launching an advertising campaign on Virgin, Sky and other satellite television channels in the UK, offering players a free GBP5 bonus to play poker, blackjack, European roulette, bingo or any other mobile phone casino games, and keep the winnings.
The campaign is scheduled to run through July and uses 30-second television spots to publicise and support the initiative, which should deliver an estimated exposure to 5 million viewers, each of whom should see the spot on average of 3.5 times, for a total exposure of 17 million.
In addition to this advertising campaign, mFortune will be featured as the top advertiser on the Orange mobile internet portal, and every Orange customer who logs into the mobile internet will be exposed to the i-gaming brand.
"What we've learned from doing similar TV spots in the past is that these campaigns present excellent opportunities for affiliates, who can reap the rewards of this increased brand exposure," said Simon Wilson, Managing Director of mFortune. "As a result of our campaign, we expect the number of users searching for mFortune online to increase dramatically, along with conversion rates and user loyalty."
Wilson reports that mFortune ran a very successful TV campaign last November. "The boost we received from the last TV campaign was substantial," he said. "With this new campaign, with a higher quality ad and increased exposure, I'm excited about the potential."
Oink Country Love Slot Launches -
Oink Country Love will have players tapping their feet to the country beat with the lovable Oink Bros, Willy and Chancho, who are trying to win over the heart of Miss Southern Charm in this five by three reel, 45-line online slot.
Tim Chung Wins MPNPT Manchester -
The 288-runner £550 MPNPT Manchester Main Event today crowned its champion, awarding the bulk of the £150,000 total prizepool to the nine players surviving after two days of tournament poker at the Grosvenor Casino.
MPNPT Manchester Day 2 -
Day 2 of the £550 MPNPT Manchester Main Event saw 60 Day 1 survivors (from a total of 288 entries) and three intrepid last-minute registrants sit down to play to the final table.
Day 1B MPN Poker Tour Manchester -
Day 1B of the £550 MPNPT Manchester Main Event saw the field rise to 285, as players took full advantage of the whole-day re-entry period.
Day 1A MPNPT Manchester -
The £150,000 guaranteed MPNPT Manchester kicked off today in style – 74 poker players from all over Europe arriving at the Grosvenor Casino to contend the first of two starting days
Kung Fu Rooster Slot Goes Live -
Celebrate Chinese New Year - 2017 Year of the Rooster. It's time to sweep away any ill-fortune and make way for incoming good luck, with this exciting 12 lines slot game.
Sensational Sixes Slot Goes Live -
Light up Icons like BAR's, black spades, red hearts, blue diamonds, and green clubs. The best part of Sensational Sixes are the three wild icons, for 2X, 4X, and 6X multipliers!
3 New Betsoft Slots -
3 new Betsoft slot Games were also added this week to most online casinos allowing US players.
2017 Bodog Super Millions Poker Open -
The first events on the 105-tournament schedule have already been completed; there are three more tourneys on Thursday’s schedule, with a total of $34,000 in guaranteed prize money waiting to be won.
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