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mFortune Mobile Casino is launching a Tv Ad Campaign
6/29/10 - Play for free element in new marketing strategy
mFortune Mobile Casino is launching an advertising campaign on Virgin, Sky and other satellite television channels in the UK, offering players a free GBP5 bonus to play poker, blackjack, European roulette, bingo or any other mobile phone casino games, and keep the winnings.
The campaign is scheduled to run through July and uses 30-second television spots to publicise and support the initiative, which should deliver an estimated exposure to 5 million viewers, each of whom should see the spot on average of 3.5 times, for a total exposure of 17 million.
In addition to this advertising campaign, mFortune will be featured as the top advertiser on the Orange mobile internet portal, and every Orange customer who logs into the mobile internet will be exposed to the i-gaming brand.
"What we've learned from doing similar TV spots in the past is that these campaigns present excellent opportunities for affiliates, who can reap the rewards of this increased brand exposure," said Simon Wilson, Managing Director of mFortune. "As a result of our campaign, we expect the number of users searching for mFortune online to increase dramatically, along with conversion rates and user loyalty."
Wilson reports that mFortune ran a very successful TV campaign last November. "The boost we received from the last TV campaign was substantial," he said. "With this new campaign, with a higher quality ad and increased exposure, I'm excited about the potential."
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NBA Odds: Will Cavaliers Be Rusty in Game 1? -
The Boston Celtics needed seven games to get past the Washington Wizards, but they got the job done Monday night, winning 115-105 as 5.5-point home favourites. Next up: the defending champion Cleveland Cavaliers, who visit the Garden Wednesday night at 8:30 PM ET on TNT.
4 New Microgaming Releases in May 2017 -
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PKR Company Statement Update -
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Microgaming Wins The Spark Award 2017 -
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NHL Predators First Ever Conference Finals Appearance -
With three of the team’s top four point scorers residing on the blueline, the Nashville Predators have found a strategy that frustrates even the best in the West. After qualifying as the lowest-seeded Western Conference team, the Predators made quick work of the Chicago Blackhawks (4-0) and St. Louis Blues (4-1) in the first two rounds.
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