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Ncaa To Enforce March Madness Copyrights

Whilst most of America is getting into the spirit of the college hoops March Madness betting this week, the legal eagles at the National Collegiate Athletic Association (NCAA) are gearing up to enforce the organisation's trademark and copyright protection, reports the Los Angeles Times.
 
The organisation says the competition triggers a flood of unauthorised use of the NCAA's trademarks as companies include terms such as "March Madness" and "Final Four" in advertising to attract customers. And as the economic situation deteriorates, the flagrant misuse of the NCAA trademarks seems to worsen, say lawyers.

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The NCAA expects to send hundreds of cease-and-desist letters this year to websites, bars, casinos and even major companies that use its trademarks without permission, Jay Rossello, its director of legal affairs, told the LA Times.
 
Doug Masters, a partner at law firm Loeb & Loeb who's an outside counsel for the NCAA confirms the trend: "The downward economy has created a spike in unauthorized activity," he said . "When times are tough, instead of spending your money to get sales, you try to leverage off of other people's investments."
 
The NCAA has to protect its trademarks to maintain their value. Letting any business offer an "Elite Eight Special," for example, hurts the association's ability to get top dollar from official sponsors, lawyers say.
 
That means allowing no posters on doors of casinos inviting people to March Madness gambling, no Internet ads luring people to websites where they can buy unauthorized March Madness gear and no March Madness Web banners trying to get people to bars or events that aren't NCAA sponsors.
 
The Internet has made it easier for businesses to try to profit from the tournament by creating unofficial bracket pools and smart phone applications. As CBS, the tournament's official TV network, makes more of the games available for live viewing online, websites also can take the feeds without permission to attract visitors.
 
In past years, the NCAA has scared online travel companies into pulling offers for Final Four trips and blocked online casinos from pitching March Madness promotions.
 
This year, the association waged a successful fight against an adult website running a bracket-style tournament featuring porn stars and explicit puns on the trademarked basketball terms. It also looks closely at ticket promoters implying that they have a connection to the NCAA.
 
One of the latest targets is NASA, the federal space agency. The NCAA recently asked NASA to stop advertising Mission Madness, which lets fans vote on its greatest-ever mission. The promotion featured a bracket system like that used in the college tournament as well as basketball icons.
 
"There was no reason to use basketballs," Masters said.
 
An agency spokeswoman said she knew nothing about any complaints from the NCAA. Mission Madness remains online.



Gambling News :

Bet365 betCall product alleged to be circumventing local betting law - The Interactive Gambling Act 2001 prohibits the placing of bets on events that have started except via telephone," the newspaper explains, observing that the three UK-headquartered companies get around this requirement by only accepting bets if punters have their computer microphones turned on.

Romania Blacklists 50 Online Gambling Websites - Oficiul National pentru Jocuri de Noroc (ONJN), the Romanian gambling authority, has announced the publication of a blacklist identifying 48 websites that have accessed Romanian online punters without the necessary licensing and have consequently been banned.

2015 WSOP Little One for Big Drop event - Continuing the best traditions of talented young German players, 24-year-old Leipzig student and part time player Paul Hofer bested a field of 4,554 other players to win the $1,111 buy-in Little One for Big Drop event at the World Series of Poker Friday night.

2015 WSOP Event 63 - Also competing on his ninth final WSOP table was Don Zewin, who has been playing at the World Series for the last three decades but is still hunting a bracelet.

Paddy Power's guerilla marketing tactics paid off - Tongue in cheek, the gambling company picked up on the strong opinions around a sensitive subject, and generated a promotion designed to attract attention and publicity.

Aussie Betting Firms Deny Illegal In Play Betting Offers - Media reports in Australia that the federal police are enquiring into the legality of William Hill and Ladbrokes in-play betting offers have been rejected by the Australian divisions of the two companies.

Hot as Hades Slot Launches - The new game is a 5 x 3 reel, 20 line slot, with a tongue-in-cheek theme based on Greek mythology. Hades, with his flaming hair and cheeky grin, takes centre stage as he embarks on an adventure to Mount Olympus with his three-headed sidekick, Cerberus.

Optimal Payments has provided a trading update - Online payments group Optimal Payments has provided a trading update covering the six months period to 30 June 2015 ahead of reporting its interim results on 26 August 2015.

2015 WSOP Event 59 - Alex Lindop, a 25-year-old professional player from Stoke-on-Trent, has claimed the UK's second bracelet in this year's World Series of Poker, besting a talented field of 2,154 other players and claiming the $531,037 winner's share of the $2.9 million prize pool.

Pokerstars Launches Let California Play Poker Drive - Pokerstars and its California tribal and cardroom allies have upped the ante in the fight for fair and open online poker legalisation in the Bear State by launching a new Professional Player Tour initiative titled Let California Play!

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