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Mecca Bingo drives effort to increase registrations and mobile downloads
Thursday September 8, 2011 : Mecca Bingo has embarked on two recent awareness campaigns with the launch of a Facebook promotion and its “Milk Media” campaign.
The company's Birmingham-based agency 383 Project has launched a Facebook app that aims to find Britain's best bingo call in celebration of Mecca Bingo's 50th birthday.
Users are challenged to upload a video clip of them performing their best bingo call such as Jimmy Choo 32 and Vindaloo 52.
Every player that submits a bingo call video to their Facebook page will be sent an email containing a unique code, which will entitle them to a free bingo bonus of GBP 5 and a chance to win shopping vouchers totalling GBP 5 000.
Mecca Bingo’s new multimedia campaign features the strapline "Time for a Cuppa? Time for a Mecca moment!"
The advertising campaign dubbed the "Milk Media" campaign was launched by Boutique Media Communications and will appear on milk cartons throughout the UK Midlands and the North in an effort to drive new registrations to the website as well as generate an increase in its mobile applications using QR codes which appear on the milk carton labels.
The campaign will be supported by television, radio and online activity.
Simon Bollon from Boutique Media Communications said: “The Milk Media campaign is a first for Meccabingo.com and a great way to reach a wide audience and get the brand into people’s homes. It’s refreshing to be able to think outside the box with multi media campaigns and the client’s willingness to look at fun and innovative ideas is fantastic.”
3 Top Bitcoin Poker Sites -
Bitcoin, in particular, is a cryptocurrency that you can use on various online poker sites and it allows a faster and cheaper way to get money into and out of the online poker site.
Kentucky Derby Odds: Justify still Favorite -
With all the races on the Road to the Kentucky Derby complete, Justify is still on top of the odds list at 4/1. But he’s got company: Mendelssohn (9/2), Audible (11/2) and Magnum Moon (8/1) are all very much in contention for the big race on May 5.
888Poker Takes Over the States -
With more and more states moving toward online casino integration, an increasing number of international players are moving in on American territory. Who will take the crown of the most popular online poker venue in the United States?
Top gambling ICOs to watch this year -
The gambling ICOs that are being launched in 2018 are of better quality. Unlike the last half of 2017 when ICOs were numerous, the first few months of 2018 have seen a big drop in number.
MPN Poker Tour Bratislava | Day 2 -
It was a hard fight around the bubble, culminating in the elimination of Georgios Drakakis in 46th place. He received a surprise consolation entry into the next MPNPT stop in Sunny Beach, Bulgaria (5-8 July), which softened the blow of missing out on a €900 min-cash.
MPN Poker Tour Bratislava Day 1B -
Dorey Captures Chip Lead After MPNPT Bratislava Day 1b Triples 1a Field Size. The second flight of the €550 MPN Poker Tour Bratislava Main Event is in the bag, and so are the chips of 97 players who will be returning along with the 26 Day 1a survivors to fight to the money and beyond today
MPN Poker Tour Bratislava Day 1A -
The MPN Poker Tour has arrived in Bratislava for the very first time, bringing with it the Tour’s friendly mix of local and globe-trotting poker enthusiasts, pros and qualifiers to the beautiful Slovakian capital.
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