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MediaCom To Handle PaddyPower Ads
U.K. AD AGENCIES WIN PADDY POWER-BETFAIR CONTRACTS
Millions of pounds sterling in the budget.
The merged Paddy Power-Betfair gambling group has effected major changes to its advertising agencies, according to a report in the marketing publication Campaign Live this week, which revealed that the groups multi-million pound sterling marketing account will be handled by MediaCom, controlling planning and media buying, with creative work going to the Lucky Generals agency.
Mediacom was previously the Betfair lead agency, and now assumes control of media from M2M. Lucky Generals was previously Paddy Powers lead creative advisor, and now assumes these responsibilities for Betfair as well.
Industry observers estimate that the Paddy Power-Betfair advertising budget is of the order of GBP 40 million.
The merged group’s marketing infrastructure is headed by Jonathan Devitt, with Paddy Power marketing expert Ken Robertson responsible for advertising, brand awareness and creative initiatives. The merged group has already revealed that it plans to retain the distinct and well-established brand identities of its two constituent parts.
$75K Win on Mobile Slot @ CafeCasino -
Café Casino’s mobile slot, Achilles, paid out in a big way over the weekend. A player from Pennsylvania, Rob J., triggered the game’s free spins mode by landing three scatters.
2017 Punta Cana Poker Classic Results -
The 2017 Punta Cana Poker Classic is now in the books and players are returning home after a week-long poker celebration. And after a major final table deal, two players have the most reason to celebrate. Roberto Carvallo ultimately won the tournament after negotiating a final table deal with Jamin Stokes.
NHL Odds: Winnipeg Jets vs. Minnesota Wild -
Blake Wheeler and the Winnipeg Jets will attempt to get two points closer to the Central Division lead on Tuesday, as they take on the Minnesota Wild on the road. The Jets have started strong, and sit in second place in their division. Led by RW Blake Wheeler, the Jets look like a team that could make some noise in the West this season.
Historic weekend at Americas CardRoom -
ACR ran two $1,000,000 guaranteed tournaments last Sunday for the first time in their history; a $2,100 high roller for the BOSS Main Event and a $540 buy-in Million Dollar Sunday. They were both on the last day of the $14 Million OSS Cub3d.
WPN Affiliates Headed to Berlin Affiliate Conference -
With the Berlin Affiliate Conference just over a week away, WPN Affiliates is making a bold statement. The online poker affiliate network announced that they are eager to buy traffic and ready to make deals with affiliates looking to capitalize on some big innovations.
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