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New Microgaming Poker Products Update

Another of the highly competitive market sectors in which Microgaming is active is online poker.

Head of Poker Lydia Melton says that her teams have been preparing for two major events on the production calendar: the introduction of the new downloadable Microgaming 3D poker software, and the launch of a new novice-oriented Flash poker product.

Microgaming's software is also available through Prima Networks Limited which is currently engaged in launching a dedicated French poker network as a result of a joint venture with 888 Holding's PLC.  Initially comprised of four client operator companies, this joint venture into the French market has achieved the most approved licenses from the French regulator ARJEL to date.

The company has also been quietly getting on with its own approach to the 'poker ecosystem' where the problems associated with balancing the ratio of relatively inexperienced 'fish' against more skilled 'sharks' has been stimulating debate in the industry for some time.

Microgaming's approach is multi-pronged, involving monthly rake reconciliation and encouraging licensees to adopt a far more wide-ranging marketing approach.  This is designed to bring in more recreational players, giving the network a better business balance despite the higher acquisition costs.

The Flash poker product is particularly interesting, enabling Mac players to access the action, and at the same time presenting novice players with a 'One Click' simplified choice that does not delay or intimidate and makes site navigation easy.

The new product is already live on Unibet's Maria Poker site, along with Nordicbet and Ladbrokes, and features play for real or fun and a selection of tournaments, sit n'
 goes and cash game options.
Sports book operators are reportedly showing an interest in taking the Flash product on board as an additional player service, with the added benefit that Flash clients have shown good conversion rates to download games as they progress.

The move toward more complex 3D poker is another example of Microgaming's preparedness to extend its technology reach. High profile companies like PKR currently occupying the downloadable 3D poker space will find themselves under growing competitive pressure from the new MGS offering, which may prove to be faster, yet carries the same level of customisable avatars and varied perspective views.

Again, the company's push in this direction is intended to provide licensees with the widest possible selection of player-attracting products.

Bringing famous brands to the online environment

Poker is just part of the jigsaw for the Isle of Man based Product Team, whose international remit covers everything from research to brand licensing and game development.

The past nine months has been a busy period with the development teams bringing to fruition the first game in The Lord of the Rings trilogy as a multi-featured flagship game which captures the spirit, characters and atmosphere of the big-screen impact of the blockbuster movie.
Development was preceded by an exhaustive licensing and approval process which involved exacting standards at Warner Brothers which has been delighted with the final product.

Microgaming is no stranger to the branded content process, having held rights to the Tomb Raider brand since 2004. New game formats, player demands, technology advances and convergence in delivery systems are just a few of the elements where it is imperativefor software companies like Microgaming to stay at the sharp edge.

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FanDuel adds English Premier League action - Daily fantasy sports operator FanDuel, which is now additionally active in the UK market, has announced the inclusion on its roster of English Premier League action, with associated contests scheduled for roll-out next week.

Fortuna Entertainment Group in deal with Czech Football Association - Online gambling operator Fortuna Entertainment Group Nv has announced a sponsorship deal for an undisclosed consideration with the Czech Football Association (FAČR), effective from the 2018-19 season for six years.

Paddy Power and Inspired in Deal - The new agreement sees Paddy Power join a roster of other Inspired HTML 5 clients that includes William Hill, Gala Coral, Bet365 and Betfred.

Martin Crowley DraftKings Collusion Charges Dismissed - Our readers may recall a story that surfaced last month in which allegations were made that there was suspected collusion in a million dollar fantasy sports competition at DraftKings.

BeBetway British Horse racing Authority Authorized Betting Partner - Online gambling operator Betway has become the latest bookmaking firm to agree to voluntary payments over the next three years to the British Horse racing Authority in return for accreditation as an Authorized Betting Partner.

Coral Q4-2016 earnings reports - Ahead of its forthcoming merge with Ladbrokes, the online and land gambling group Coral published its Q4-2016 financial numbers Thursday, detailing the twelve week period ended September 25 2016.

Unibet in cooperation with - Online gambling operator Unibet Group has signed a cooperation agreement with the FIFA subsidiary Early Warning System GmbH (EWS).

Kiron Interactive in deal with Digitain - The online gambling expo and conference EiG 2016 has enabled two online gambling companies to come together in a commercial deal; specialist virtual games supplier Kiron Interactive has inked an agreement to distribute its virtual games via Armenia’s Digitain.

2016 World Poker Tour-best bet Bounty Scramble - That calmness and discipline not only kept Panzica in the game, but began to grind down Malones advantage, aided by some fortunate double up opportunities.

GLOBAL SPORTS BETTING WORTH $253.3 BILLION BY 2020 - Ujjwal Doshi, lead analyst at the research firm, says, “Low-cost cross-border service delivery is opening up sports betting markets, which were previously protected by state-regulated monopolies or dominant local operators.”

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