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BULLISH PREDICTIONS FOR MOBILE GAMBLING

The Bloomberg business news service carried an interesting report by Joe Saumarez-Smith on the 5th Annual Mobile Gambling Summit in London this week. Saumarez-Smith is chief executive officer of Sports Gaming, a U.K. management consulting firm to the gaming industry, and the owner of European online bingo companies and odds comparison Web sites.
 
He reports that industry executives were optimistic about the growth of the mobile gambling industry, quoting several delegates on their views.
 
Charles Palmer, a co-founder of Mfuse, a mobile gaming software developer focused on sports betting, said: "In the past year our clients have taken more than GBP 100 million in bets through mobile devices, which suggests the market is developing very quickly. We are developing casino and bingo applications for launch next year and we see

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real evidence that users are very enthusiastic about mobile gaming.''
 
Mfuse's clients include some of the world's largest gambling companies, including Ladbrokes Plc, Gala Coral Group Ltd., William Hill Plc, Bet365 Group Ltd. and Rank Group Plc's Mecca unit. Mfuse recently attracted investment from online gambling pioneer Mark Blandford, the founder of Sportingbet.com.
 
Saumarez-Smith recounts that panelists at the conference generally agreed that mainstream acceptance of mobile gaming was probably still three to four years away. One of the main hurdles for acceptance in the U.K. could fall away when coming generations of mobile-savvy users reach the age of 18, and can legally gamble on their phones.
 
The quality and technology of handsets and the speed of interactivity has been a problem until recently, detracting from the gaming experience industry experts agreed. The launch of Apple Inc.'s iPhone was regularly cited as a big driver to getting people to load new applications onto their mobiles.
 
Matt Welch, chief operating officer of U.K.-based Cecure Gaming Ltd., which offers poker on mobiles, said: "Figuring out how to get playable speeds has taken the company years. We now have a 0.2 second delay for a decision in poker, which is pretty much the same speed as online. Four years ago that delay was 16 seconds, which meant a hand of poker could take as long as 20 minutes. Obviously no one wanted to play at those speeds.''
 
Richard Hewitt, mobile product manager for Betfair, the world's largest betting exchange, opined that from the gambling operator's perspective, getting clients to gamble on their mobiles is compelling because it increases the lifetime value of a customer by a factor of two to three. "It is massively valuable for us to convert a customer to mobile,'' he said.  "Mobile betting is currently one of the three most important things in the company.''
 
Pritpal Bains, senior product manager at British Sky Broadcasting Group Plc's Skybet unit, commented: "Only a small percentage of our customer base use mobile gambling but we would expect it to grow rapidly once we have the correct services in place.''
 
Perhaps the greatest brake on the adoption of mobile gambling will be the attitude of the mobile operators, Saumarez-Smith writes. In the U.K., gambling companies and software providers complain that for years operators such as France Telecom SA's Orange and Vodafone Group Plc have tried to shield their customers from gambling content and have therefore delayed the takeup of mobile gambling.
 
But in the past 12 months mobile operators have started to offer gambling content on their own home pages, or portals, and Vodafone launched a betting portal last week, he reports.  But even then, the companies are wary of what customers might think.
 
Mike Higham, business development manager of Vodafone, told delegates about a royal visit to the company. "The Queen came to our headquarters on Friday and our brand police would not allow betting on the home page," he recalled. "I said, `But the Queen owns horses and is known to bet.' But they said, `We don't care,' and removed the link.''
 
Vodafone restricts advertising links to casino-type services between 6 a.m. and 10 p.m., although links to sports betting are permitted during the day.
 
Saumarez-Smith says that American gamblers are unlikely to see any of these [mobile gambling] innovations soon. The largest mobile gaming software companies refuse to touch American clients because of questions about the legality of these services in the U.S., and it is likely that U.S. phone companies would swiftly block any gambling sites. So for now, the growth of mobile gaming looks confined to Europe and the small number of Asian countries that permit it.

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Gambling News :

Amaya FY2016 Trading Update - The Montreal-based Amaya online gambling group has issued a trading update covering FY 2016 and improving its forecast revenue and earnings numbers.

Another Mega Fortune Dreams jackpot for Euro 3.5 million - In a statement Friday NetEnt advised that the lucky player is a 62-year-old woman from central Finland who won the seven-figure sum from a Euro 1 stake.

Stanleybet has filed a legal action against the government of Cyprus - Bookmaking firm Stanleybet has filed a legal action against the government of Cyprus, claiming Euro 12.5 million as compensation for what it claims is loss of profits and opportunities, prejudice to image and business reputation and legal costs.

LeoVegas To Sponsor Leicester Tigers - The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.

Optima Information Services iShop - Industry visitors to the recent TVC Bookmakers Trade Fair in Solihull, UK were much taken by Spanish betting technology firm Optima Information Services' iShop product, and the company went on to win the SBC Best Retail Betting Product award with it last month.

Golden Nugget Las Vegas Launches New Betting App - Golden Nugget Las Vegas has unveiled a sports wagering app offering Nevada punters the comfort and convenience of being able to wager from anywhere in the state.

CAGAYAN CHIEF MOVES TO REASSURE LICENSEES - Apparently $4 million is going into improvements of the Authority’s data centre in the Freeport at Cagayan, whilst another $3 million has been earmarked for an upgrade to data infrastructure located outside the Freeport.

New Massachusetts Online Gambling Bill - It seems that every two years (give or take a few months) Massachusetts state Senator Bruce Tarr flights an online gambling legalization bill in the state Senate.

Las Vegas Sands Fined for foreign bribery allegations - #lasvegassands Las Vegas Sands, the land casino company owned by multi-billionaire US mogul Sheldon Adelson, has again had to cough up a stiff penalty for non-compliance with the law.

Libratus AI Program Destroying Human Poker Opponents - #Libratus With 40,340 hands played (about a third of the 120,000 planned) Dong Kim is down $29,506, whilst Jimmy Chou ($113,7728), Daniel McAuley ($141,877) and Jason Les ($186,489) are all carrying losses.

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