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Mobile Gambling More Profitable then Desktop Gamblers
Sunday November 1,2015 : MOBILE MOST PROFITABLE
New research indicates that mobile players covert to real-money games faster than desktop users.
New research by Optimove indicates that mobile operations are likely to be the most profitable for operators, with mobile users twice as likely to switch to real-money games - and twice as fast - as their desktop-using counterparts.
Optimove found that mobile punters also play just over one-and-a-half-times more than desktop users, with more game sessions.
Few players - just 4 percent - use both mobile and desktop, researchers found....but players who do use both channels are almost four times more likely to convert to real-money play than those who prefer to stick with just one delivery channel...and 20 percent more likely to conduct more than one real-money transaction.
Acknowledging that mobile is becoming increasingly popular in the social gaming vertical, Optimove says that many companies are now focusing exclusively on the channel, which seems a little short-sighted, given that researchers also found that desktop still leads in significant KPIs that include payment amounts and retention rates.
The business advantages inherent in the small percentage of players who use both desktop and mobile devices prompts Optimove to suggest that these are the best customers, and that it may be a worthwhile investment to focus on marketing campaigns designed to push loyal single-platform players into the other platform.
“Giving them a significant incentive to play your game on the other platform may help them cross the chasm from single to multi-platform players and become the fully-immersed, totally-engaged most valuable players of your games,” the company advises.
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Gambling News :
South Africa Going After Illegal Gambling -
In South Africa a combined national police and federal enforcement initiative has shuttered 19 illegal gambling venues across the provinces of Northern Cape and North West.
Global Poker League Championship Results -
#gpl The inaugural season of the Global Poker League Championship played out this week with the Montreal Nationals besting the Berlin Bears across 11 games to claim the $100,000 main prize.
Yahoo DFS Gets Uk License -
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SPANISH GAMBLING MARKET CONTINUES TO GROW -
Spain's gambling industry continued to advance in 2015 with growth in most sectors, according to the latest research report from the Codere - University of Madrid Institute for Policy and Governance collaboration released this week.
Novomatic Acquires Albanian National Lottery -
#Novomatic The Austrian gaming technology group Novomatic has issued a statement confirming that it has completed the final required steps for the successful acquisition of the Albanian National Lottery.
2016 Massachusetts Gaming Commission Report -
Industry journalist Steve Ruddock picked up on some interesting statistics from the latest annual report of the Massachusetts Gaming Commission released this week, flagging the current results from its on-going monitoring research of the state gambling market.
Jack Lam denies bribe allegations -
Allegations by Philippines Justice Secretary Vitaliano Aguirre that casino tycoon Jack Lam used 'facilitator' Wally Sombero in an attempt to bribe him into protecting Lam interests have been hotly denied by Lam.
Fonbet Gets Russian Betting License -
#Fonbet Russian-licensed operators are required to use officially sanctioned payment hubs called TSUPIS to facilitate government oversight, and this may be a concern for Fonbet at present.
New Attempts to Restore the Wire act -
In the first of these initiatives, which Online Poker Report notes is supported by only eight state AGs (half those who signed a similar letter last year), the signatories seek support for RAWA at a Congressional hearing scheduled for December 9.
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