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Mobile Gambling More Profitable then Desktop Gamblers

Sunday November 1,2015 :  MOBILE MOST PROFITABLE
 
New research indicates that mobile players covert to real-money games faster than desktop users.
 
New research by Optimove indicates that mobile operations are likely to be the most profitable for operators, with mobile users twice as likely to switch to real-money games - and twice as fast - as their desktop-using counterparts.
 
Optimove found that mobile punters also play just over one-and-a-half-times more than desktop users, with more game sessions.
 
Few players - just 4 percent - use both mobile and desktop, researchers found....but players who do use both channels are almost four times more likely to convert to real-money play than those who prefer to stick with just one delivery channel...and 20 percent more likely to conduct more than one real-money transaction.
 
Acknowledging that mobile is becoming increasingly popular in the social gaming vertical, Optimove says that many companies are now focusing exclusively on the channel, which seems a little short-sighted, given that researchers also found that desktop still leads in significant KPIs that include payment amounts and retention rates.
 
The business advantages inherent in the small percentage of players who use both desktop and mobile devices prompts Optimove to suggest that these are the best customers, and that it may be a worthwhile investment to focus on marketing campaigns designed to push loyal single-platform players into the other platform.
 
“Giving them a significant incentive to play your game on the other platform may help them cross the chasm from single to multi-platform players and become the fully-immersed, totally-engaged most valuable players of your games,” the company advises.



Gambling News :

Americas Card Room Online Super Series Starts Now - The OSS Cub3d is Americas Cardroom’s 3-part tournament series. It features the Mini Online Super Series (MOSS), the now-underway Online Super Series (OSS), and the upcoming Bigger Online Super Series (BOSS).

New Quick Seat feature at Ignition Poker - New Quick Seat feature at Ignition Poker.In order to ensure our poker players’ user experience is even more seamless, we’ve introduced a new feature in our poker software called Quick Seat for both Ignition Poker.

Finnish people prefer the government to run the casinos - Nordic countries have been, historically, the main markets for the online casino operators. The reasons for this are rather clear - these countries are very cold and people simply prefer to stay home and gamble than go outside to visit a casino.

New Era of Gambling. Now with Bitcoins. - It is not a secret that more than half of the bitcoin transactions have been related, at least somehow, to the online gambling activities.

NBA Odds: Chalk-Heavy Warriors Host Portland for Game 2 - The Golden State Warriors needed a strong fourth quarter to put away the Portland Trail Blazers on Sunday. But they still didn’t cover as 15-point home favourites in a 121-109 victory. Can they do better this Wednesday (10:30 PM ET, TNT) in Game 2 of their first-round playoff series?

Caesar’s Triumph Slot Launches - Caesar’s Triumph is new slot at Bovada that features the Roman dictator in all his glory. The action takes place on five reels where you’ll find 20 paylines and plenty of ways to spin your way to victory.

NHL Odds: Pacific Division Foes Face Off in Edmonton - The Edmonton Oilers will attempt to defend their home ice advantage this Friday (10:30 PM ET on Sportsnet) against the San Jose Sharks. The Oilers (47-26-9) finished second in the Pacific, while the Sharks (46-29-7) finished third, but only four points behind their First Round foes.

Bingo Cataratas Offers Unique Spin on Classic bingo - Bingo Cataratas (Spanish for waterfalls) is changing the way people think about bingo according to Bovada. Just because bingo is a classic with a huge following, doesn’t mean it can’t be spiced up with a fresh new format. Bingo Cataratas has the basic structure of bingo, but also has an “extra ball” feature and a bonus mini game.

NBA Odds: Hawks-Pacers in Regular-Season Finale - Depending on the results of Game No. 81, Wednesday’s regular-season finale (8 PM ET, ESPN) between the Atlanta Hawks and Indiana Pacers could decide whether Indiana reaches the postseason. It could also give the Pacers a higher seed than Atlanta in the Eastern Conference playoffs.

Microgaming April 2017 new games - Cool Buck and Mega Money Multiplier go live on Wednesday 5 April 2017. Both are available to Microgaming and Quickfire operators on desktop and mobile and come with in-game achievements and free games.

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